Alyssa Sheldrake

Alyssa Sheldrake, as the Co-Founder and Director of AVANT, brings a wealth of expertise in sponsorship marketing, strategic partnership development, and creative activation. In her current role, Alyssa oversees the agency’s innovative approach to connecting brands with rights holders across diverse creative communities, ensuring that each partnership is mutually beneficial and authentically aligned with both parties’ brand values. Her leadership is instrumental in driving AVANT’s mission to craft inventive sponsorship solutions that deliver measurable return on investment and foster long-term collaborations.

Alyssa’s key projects often involve developing integrated activation strategies that leverage digital media, social media marketing, and experiential events to maximize brand visibility and engagement. Her ability to blend creative vision with strategic insight allows her to craft compelling proposals and activation plans that resonate with target audiences. She has successfully managed high-profile campaigns across various industries, demonstrating a deep understanding of the sponsorship sales process, partnership activation, and online advertising.

Her expertise extends to managing complex stakeholder relationships, negotiating sponsorship agreements, and designing innovative activation concepts that add value for both brands and rights holders. Alyssa’s collaborative approach and problem-solving mindset have positioned her as a trusted leader in the sponsorship marketing space, consistently delivering creative solutions that drive brand awareness and community engagement. Through her work at AVANT, she continues to push the boundaries of sponsorship activation, fostering authentic connections within creative communities and elevating the agency’s reputation as a full-service, strategic partner in the sponsorship industry.