Allyson Shortall
Director of Client Success at Brkthru | Charlotte, North Carolina, United States
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As a Senior Account Executive at WCCB Charlotte's CW and Bahakel Digital, Allyson Shortall brings over 15 years of rich experience in the advertising industry, where she has consistently demonstrated her ability to drive results and foster strong client relationships. In her current role, Allyson has successfully secured over $945K in new business revenue, showcasing her adeptness at leveraging a comprehensive portfolio of broadcast TV and digital products. Her expertise lies in crafting customized, innovative multi-channel campaigns that effectively combine the strengths of broadcast television, OTT (Over-The-Top) platforms, and outdoor advertising to meet the unique needs of local and regional advertisers.
Allyson is deeply involved in every facet of client engagement, from initial prospecting to the creation of tailored proposals, seamless campaign execution, and diligent collections. Her strategic approach to media buying and her ability to forge strategic partnerships have been instrumental in delivering impactful advertising solutions that resonate with target audiences. By custom-building out-of-the-box campaigns, she ensures that her clients stand out in a competitive marketplace, maximizing their return on investment.
Her proficiency in tools like Microsoft PowerPoint and her quickness in adapting to industry trends further enhance her capability to provide insightful research and recommendations. With a keen understanding of the evolving landscape of advertising, Allyson Shortall is not just a Senior Account Executive; she is a trusted partner for businesses looking to elevate their brand presence through innovative media strategies.
Director of Client Success at Brkthru in November 2024 to Present
Senior Account Executive at WCCB Charlotte's CW in May 2021 to October 2024
Advertising Account Executive at Adams Outdoor Advertising in January 2020 to April 2021
Major Market Account Executive at iHeartMedia in April 2011 to January 2020
Account Executive at Creative Loafing in March 2010 to April 2011
National Account Planner at American City Business Journals - New Media in August 2008 to March 2010
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North Carolina State University, BA
Lucy Ragsdale High School
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Targeted Advertising
Search Engine Marketing (SEM)
Communication
Media Strategy
Marketing Strategy
Customer Service
Broadcast Television
OTT
Managing Agency Relationships
Digital Strategy
Outdoor Advertising
Broadcast Media Sales
Negotiation
Sales Prospecting
A/R Collections
Microsoft Excel
Microsoft PowerPoint
Quickness
Advertising Sales
Cold Calling
New Business Development
Advertising
Research
Proposal Writing
Media Planning
Media Buying
Marketing
Digital Media
Selling
Sales Process
Sales Operations
Business Development
Solution Selling
Sales
Training
Management
Salesforce.com
Lead Generation
Social Media Marketing
Online Advertising
Account Management
Sales Management
Sales Presentations
Digital Marketing
Strategic Partnerships
Marketing Communications
B2B
Radio Advertising
LinkedIn Sales Navigator
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Discover more about BrkthruWhat is Allyson Shortall email address?
Email Allyson Shortall at [email protected] and [email protected]. This email is the most updated Allyson Shortall's email found in 2026.
What is Allyson Shortall phone number?
Allyson Shortall phone number is 7043235549 and 7048063626.
How to contact Allyson Shortall?
To contact Allyson Shortall send an email to [email protected] or [email protected]. If you want to call Allyson Shortall try calling on 7043235549 and 7048063626. (updated on September 05, 2024)
What company does Allyson Shortall work for?
Allyson Shortall works for Brkthru
What is Allyson Shortall's role at Brkthru?
Allyson Shortall is Director of Client Success
What industry does Allyson Shortall work in?
Allyson Shortall works in the Broadcast Media industry.
Allyson Shortall Email Addresses
Allyson Shortall Phone Numbers
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