Allison Farney

Allison Farney, as the Senior Director of Marketing at The Strong, brings a wealth of expertise in digital media strategy, audience engagement, and integrated marketing communications. In her current role, she collaborates closely with the SVP of Communications and Guest Services to develop and execute comprehensive marketing initiatives that align with The Strong’s mission to inspire curiosity and lifelong learning through its diverse programming and exhibits. Allison’s strategic leadership has been instrumental in expanding the museum’s reach, leveraging innovative digital marketing campaigns, and harnessing social media platforms to connect with a broader and more diverse audience.

Her key projects often focus on increasing attendance through targeted audience development strategies, enhancing visitor experience via compelling environmental graphics, and elevating the museum’s brand authority within the cultural sector. Allison’s expertise in graphic design and digital marketing tools like InDesign and photography allows her to craft visually engaging content that resonates with audiences and amplifies the museum’s storytelling. She also oversees the creation of marketing collateral that supports educational initiatives and special exhibitions, ensuring consistent messaging across all channels.

With a keen eye for creative problem-solving, Allison continually explores new avenues for digital engagement, including interactive social media campaigns and virtual programming, to adapt to evolving visitor preferences. Her deep understanding of the museum industry, combined with her skills in marketing strategy and environmental graphics, positions her as a key driver in strengthening The Strong’s reputation as a leading cultural institution. Through her innovative approach and collaborative leadership, Allison is dedicated to fostering meaningful connections between the museum and its community, ensuring sustained growth and impact.