Alli Gibicsar
Creative Director at Serta Simmons Bedding, LLC | Atlanta, Georgia, United States
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Alli Gibicsar currently serves as the Creative Director at Serta Simmons Bedding, LLC, where she plays a pivotal role in shaping the brand’s visual identity and marketing strategies. Her leadership extends across the in-house Serta Brand Creative Team, guiding the development of innovative, consumer-centric campaigns that resonate across multiple channels. Alli’s expertise in cross-media campaigns and creative concepting has been instrumental in launching new product lines and retailer-specific initiatives, ensuring each campaign aligns with the brand’s core values while engaging target audiences effectively.
In her current role, Alli has spearheaded several key projects, including the standardization of Serta’s email marketing templates, banner ads, and quarterly promotional assets. This initiative not only streamlined the creative development process, reducing asset turnaround time by nearly 50%, but also enhanced brand consistency and campaign performance. Her hands-on approach and collaborative leadership style foster an open workspace where her team can thrive creatively, pushing boundaries while maintaining strategic focus.
With a background rooted in both agency and corporate environments, Alli brings a comprehensive understanding of branding, product marketing, and retail strategies. Her skills in logo design, corporate identity, and advertising, combined with her proficiency in tools like InDesign and Illustrator, enable her to craft compelling visual narratives that elevate the Serta brand. Alli’s passion for innovative storytelling and her empathetic leadership continue to drive her team’s success, making her a key driver of Serta’s ongoing growth and market relevance in the competitive bedding industry.
Creative Director at Serta Simmons Bedding, LLC in March 2023 to Present
Senior Creative Director at Serta Simmons Bedding, LLC in January 2025 to Present
Creative Manager/Art Director at Serta Simmons Bedding, LLC in March 2020 to March 2023
Associate Creative Director at TracyLocke in July 2018 to March 2020
Senior Art Director at TracyLocke in April 2017 to July 2018
Art Director at Arc Worldwide in August 2012 to April 2017
Creative Intern at Leo Burnett in June 2012 to August 2012
Creative/Production Intern at Cole & Weber in June 2011 to August 2011
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Savannah College of Art and Design, BFA, November 2026
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Marketing Leadership
On Deadline
Business Insights
Cross-media Campaigns
Presentations
Communication
Mentoring
Creative Marketing
Campaign Concepts
360 Marketing
Team Leadership
Creative Concepting
Illustration
Logo Design
Art
Art Direction
InDesign
Interaction Design
Graphic Design
Corporate Identity
Concept Development
Adobe Creative Suite
Advertising
Typography
Visual Communication
Motion Graphics
Branding & Identity
Digital Illustration
Layout
Creative Direction
Creative Strategy
Illustrator
Posters
Image Manipulation
Mac
Storyboarding
Interactive Advertising
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Discover more about Serta Simmons Bedding, LLCWhat is Alli Gibicsar email address?
Email Alli Gibicsar at [email protected]. This email is the most updated Alli Gibicsar's email found in 2026.
What is Alli Gibicsar phone number?
Alli Gibicsar phone number is 8479024157.
How to contact Alli Gibicsar?
To contact Alli Gibicsar send an email to [email protected]. If you want to call Alli Gibicsar try calling on 8479024157. (updated on March 04, 2025)
What company does Alli Gibicsar work for?
Alli Gibicsar works for Serta Simmons Bedding, LLC
What is Alli Gibicsar's role at Serta Simmons Bedding, LLC?
Alli Gibicsar is Creative Director
What industry does Alli Gibicsar work in?
Alli Gibicsar works in the Marketing & Advertising industry.
Alli Gibicsar Email Addresses
Alli Gibicsar Phone Numbers
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