Alison Hemken
Sr. Director, Prospect, Go to Market at University of Phoenix | Scottsdale, Arizona, United States
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Alison Hemken currently serves as the Brand Manager at the University of Phoenix, where she leverages her extensive expertise in data-driven marketing to elevate the institution’s brand presence and student engagement strategies. In her role, Alison leads a dynamic team of 10 strategic marketers, orchestrating comprehensive go-to-market plans that encompass integrated campaigns across multiple channels, including digital, programmatic marketing, and social media. Her leadership ensures that all prospect outreach efforts are aligned with the university’s strategic objectives, fostering a cohesive brand narrative that resonates with diverse target audiences.
Alison’s key projects often involve developing full-funnel marketing strategies that drive lead generation, enrollment, and brand loyalty. She specializes in market and competitive analysis, crafting compelling positioning and messaging for various programs and segments, particularly in high-priority fields of study. Her expertise in brand management and strategic marketing allows her to optimize campaign performance through rigorous data analysis, ensuring that marketing initiatives are both innovative and results-oriented.
Her role also involves managing agency relationships and collaborating cross-functionally with academic departments, admissions, and student services to create seamless, impactful marketing experiences. Alison’s passion for leadership and teamwork, combined with her deep understanding of digital marketing, enables her to inspire her team to deliver measurable results that support the university’s growth and reputation. Her ability to blend strategic insight with hands-on execution makes her a vital asset in advancing the University of Phoenix’s mission to provide accessible, quality education through innovative marketing solutions.
Sr. Director, Prospect, Go to Market at University of Phoenix in February 2020 to Present
Sr. Director Integrated Marketing at University of Phoenix in September 2018 to February 2020
Director Integrated Marketing at University of Phoenix in September 2017 to September 2018
Director Product Marketing at University of Phoenix in June 2016 to September 2017
Brand Manager at University of Phoenix in April 2015 to June 2016
Marketing Manager, Merchandise Marketing at PetSmart in August 2013 to April 2015
Marketing Manager, Integrated Media at PetSmart in March 2013 to August 2013
Associate Media Manager at PetSmart in May 2011 to March 2013
Client Services Manager at RND Strategic Marketing in February 2007 to May 2011
Account Manager at CTS Advertising in June 2006 to November 2006
Marketing Intern at The Arizona Republic in October 2005 to May 2006
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University of Phoenix, Certificate, August 2026
W. P. Carey School of Business – Arizona State University, Masters of Business Administration, August 2026
Arizona State University, Bachelor of Science (B.S.), August 2026
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Brand Strategy
Strategy
Leadership
Account Planning
Teamwork
Account Management
Creative Campaign Development
Project Leadership
Strategic Planning
Cross-functional Team Leadership
Strategic Marketing
Brand Management
Digital Media
Budget Management
Agency Relationship Management
Go-to-Market Strategy
Team Leadership
Data Analysis
B2C Marketing
Product Marketing
Marketing Communications
Marketing Strategy
Social Media Marketing
Online Advertising
Advertising
Marketing
Integrated Marketing
Media Buying
Direct Marketing
Management
Media Planning
Email Marketing
Direct Mail
Digital Marketing
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Discover more about University of PhoenixWhat is Alison Hemken email address?
Email Alison Hemken at [email protected], [email protected] and [email protected]. This email is the most updated Alison Hemken's email found in 2026.
What is Alison Hemken phone number?
Alison Hemken phone number is 4805401083.
How to contact Alison Hemken?
To contact Alison Hemken send an email to [email protected], [email protected] or [email protected]. If you want to call Alison Hemken try calling on 4805401083. (updated on May 15, 2025)
What company does Alison Hemken work for?
Alison Hemken works for University of Phoenix
What is Alison Hemken's role at University of Phoenix?
Alison Hemken is Sr. Director, Prospect, Go to Market
What industry does Alison Hemken work in?
Alison Hemken works in the Marketing & Advertising industry.
Alison Hemken Email Addresses
Alison Hemken Phone Numbers
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