Alisa Erba
Channel Marketing Manager at VeriSign | Campbell, California, United States
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Alisa Erba serves as the Channel Marketing Manager at VeriSign, where she leverages her extensive expertise in both business-to-business (B2B) and consumer marketing to drive impactful marketing strategies. In her current role, Alisa is responsible for developing and executing comprehensive channel direct marketing plans aimed at enhancing customer acquisition, retention, and sell-through rates. By utilizing a mix of web and print advertising, direct mail, email campaigns, and participation in trade shows, she effectively engages target audiences and fosters brand loyalty.
One of Alisa's key projects involves expanding VeriSign's channel loyalty programs, which are designed to boost renewal and upsell rates among existing customers. Her innovative approach combines strategic thinking with tactical execution, allowing her to implement customer acquisition and retention strategies that resonate with diverse market segments. Alisa's proficiency in marketing communications and direct marketing enables her to craft compelling messages that drive engagement and conversion.
Her ability to lead cross-functional teams and manage strategic partnerships has been instrumental in aligning marketing initiatives with broader business objectives. By fostering collaboration across departments, Alisa ensures that marketing efforts are not only effective but also integrated into the overall company strategy. With a results-oriented mindset and a keen understanding of CRM systems, she continuously analyzes campaign performance to refine strategies and optimize outcomes. Alisa Erba's commitment to excellence and her innovative marketing acumen position her as a valuable asset to VeriSign and the broader marketing community.
Channel Marketing Manager at VeriSign in April 2008 to Present
Marketing Program Manager at Apple in December 2006 to May 2007
Marketing Manager at Intuit in January 2000 to January 2006
Senior Marketing Communications Specialist at Star One Credit Union in January 1997 to January 2000
Marketing Specialisit at Golden Bay Federal Credit Union in January 1994 to January 1997
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The University of Texas at Austin, BA
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Marketing Communications
Marketing
Direct Marketing
Strategy
Cross-functional Team Leadership
B2B
Management
Product Marketing
Direct Mail
Multi-channel Marketing
Email Marketing
CRM
Customer Acquisition
Program Management
Strategic Partnerships
Team Leadership
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Discover more about VeriSignWhat is Alisa Erba email address?
Email Alisa Erba at [email protected] and [email protected]. This email is the most updated Alisa Erba's email found in 2026.
How to contact Alisa Erba?
To contact Alisa Erba send an email to [email protected] or [email protected]. (updated on August 27, 2024)
What company does Alisa Erba work for?
Alisa Erba works for VeriSign
What is Alisa Erba's role at VeriSign?
Alisa Erba is Channel Marketing Manager
What is Alisa Erba's Phone Number?
Alisa Erba's phone (213) ***-*261
What industry does Alisa Erba work in?
Alisa Erba works in the Computer Software industry.
Alisa Erba Email Addresses
Alisa Erba Phone Numbers
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