Aline Koekkoek

Aline Koekkoek currently serves as the Head of the Partner Success Team at trivago, where she plays a pivotal role in driving strategic growth and fostering strong relationships with a diverse portfolio of over 50 small and medium-sized OTAs and hotel chains. Her leadership is instrumental in ensuring the seamless onboarding, ongoing support, and performance optimization of partners across various markets. Leveraging her extensive experience in performance marketing, sales enablement, and account management, Aline champions a proactive approach to partner success, emphasizing data-driven decision-making and personalized coaching to maximize ROI for her clients.

Her expertise in intercultural communication and internationalization allows her to navigate complex, multicultural environments effectively, ensuring that trivago’s partners can adapt to local market nuances and expand their global footprint. Aline’s background in sports marketing and online marketing further enriches her strategic toolkit, enabling her to craft innovative campaigns that enhance visibility and engagement for her partners. Her proficiency with tools like Google Analytics and Microsoft Excel supports her data analysis and performance tracking efforts, ensuring that her team can identify opportunities for growth and address challenges proactively.

In her role, Aline emphasizes lateral leadership and team empowerment, fostering a collaborative environment where her team can thrive and deliver exceptional support. Her holistic approach combines project management, coaching, and performance optimization, making her a key driver of partner satisfaction and success at trivago. Through her multicultural network and versatile skill set, Aline continues to elevate the partner experience, contributing significantly to trivago’s position as a leading online travel platform.