Alina Cernusca

Q: What is Alina Cernusca email address?

Email Alina Cernusca at alina.cernusca@yahoo.com and alina.cernusca@pepsico.com. This email is the most updated Alina Cernusca's email found in 2026.

Q: How to contact Alina Cernusca?

To contact Alina Cernusca send an email to alina.cernusca@yahoo.com or alina.cernusca@pepsico.com. (updated on March 04, 2025)

Head of Insights EB, Greece & Cyprus at PepsiCo | Romania

About Alina Cernusca

Alina Cernusca currently serves as the Head of Insights for Eastern Europe at PepsiCo, overseeing the Greece and Cyprus markets. In this strategic role, she leverages over 15 years of expertise in consumer insights, data analytics, and market research to drive sustainable growth and competitive advantage for the organization. Alina’s leadership focuses on translating complex data sets into actionable business strategies, enabling the company to stay ahead of market trends and consumer preferences. She plays a pivotal role in defining PepsiCo’s growth opportunities by conducting in-depth analyses of performance drivers, barriers, and the competitive landscape, supporting critical processes such as Integrated Business Planning (IBP) and Annual Operating Planning (AOP).

A key aspect of her work involves leading the monthly and yearly category and Share of Market (SOM) forecast processes, which are essential for aligning marketing strategies with market realities. Alina also coordinates cross-functional insights teams, fostering collaboration between marketing, sales, and innovation units to ensure insights are integrated into product development, promotional activities, and customer engagement initiatives. Her expertise in advanced analytics, quantitative research, and innovative methodologies allows her to identify emerging trends and consumer behaviors that inform brand management and marketing strategies.

Alina’s skill set encompasses digital marketing, market research, forecasting, and project management, making her a versatile leader capable of navigating the complexities of the fast-moving consumer goods industry. Her ability to communicate insights effectively and her strategic mindset have consistently contributed to enhancing PepsiCo’s market positioning and consumer relevance in Greece and Cyprus.

Alina Cernusca Work