Alexus Heggie
Business Analyst at The LYCRA Company | Raleigh, North Carolina, United States
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Alexus Heggie currently serves as a Business Analyst at The LYCRA Company, where she plays a pivotal role in enhancing the organization’s customer relationship management (CRM) strategies to drive business growth and operational efficiency. In her current capacity, Alexus leverages her extensive expertise in Salesforce, HubSpot, and Marketo to support marketing automation, sales enablement, and customer engagement initiatives across B2B industries. Her deep understanding of CRM platforms enables her to design and implement tailored solutions that streamline workflows, improve data accuracy, and foster better decision-making.
One of her key projects involves optimizing the company's Salesforce environment by developing custom validation rules, automation workflows, and dashboards that provide real-time insights into sales and marketing performance. Her efforts have resulted in maintaining a 99% data accuracy rate, which significantly enhances the reliability of reporting and analytics. Additionally, Alexus manages Salesforce security configurations, including user roles, sharing rules, and permission sets, ensuring a secure and compliant CRM environment that scales with the company's growth.
Her expertise extends to integrating marketing tools such as HubSpot and Marketo to automate lead nurturing campaigns, improve customer segmentation, and enhance overall marketing support. With a strong foundation in campaign development, social media marketing, and online marketing strategies, Alexus effectively aligns CRM initiatives with broader business objectives. Her skills in computing, data management, and Adobe Creative Cloud complement her technical acumen, enabling her to deliver innovative solutions that boost customer engagement and operational efficiency at The LYCRA Company.
Business Analyst at The LYCRA Company in June 2022 to Present
Account Manager at Total Quality Logistics in August 2021 to July 2022
Business System Analyst at Business Concepts Inc. in April 2018 to July 2021
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Winston-Salem State University, Bachelor's degree, November 2026
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Search Engine Optimization (SEO)
Marketing Support
Independence
Accounting
Microsoft Office
Research
Computing
Adobe Creative Cloud
Entrepreneurship
Social Media Marketing
Business Strategy
Business Development
Business Planning
Time & Attendance
Digital Marketing
Brand Activation
Strategy
Campaign Development
Online Marketing
Instagram
Teaching
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Discover more about The LYCRA CompanyWhat is Alexus Heggie email address?
Email Alexus Heggie at [email protected] and [email protected]. This email is the most updated Alexus Heggie's email found in 2026.
How to contact Alexus Heggie?
To contact Alexus Heggie send an email to [email protected] or [email protected]. (updated on May 30, 2025)
What company does Alexus Heggie work for?
Alexus Heggie works for The LYCRA Company
What is Alexus Heggie's role at The LYCRA Company?
Alexus Heggie is Business Analyst
What is Alexus Heggie's Phone Number?
Alexus Heggie's phone (704) ***-*129
What industry does Alexus Heggie work in?
Alexus Heggie works in the Marketing & Advertising industry.
Alexus Heggie Email Addresses
Alexus Heggie Phone Numbers
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