Alexander Goldmaker

Alexander Goldmaker, in his current role as Director of Wealth Sales at Sun Life Global Investments (SLGI), plays a pivotal role in driving the firm’s strategic initiatives to expand its retail wealth management offerings. With over 30 years of industry experience, Alexander brings a deep understanding of investments, pensions, estate planning, and asset allocation, enabling him to effectively collaborate with independent financial advisors to tailor solutions that meet their clients' evolving needs. His expertise in securities, life insurance, and employee benefits allows him to articulate the value of SLGI’s comprehensive suite of investment products, including mutual funds, ETFs, and managed portfolios, designed to support Canadians in achieving their financial and retirement goals.

In his role, Alexander is focused on promoting SLGI Asset Management’s innovative investment strategies and emphasizing the importance of integrated wealth planning. He works closely with advisors to demonstrate how these products can be leveraged within holistic financial plans, incorporating estate planning and pension fund management to optimize wealth transfer and retirement income strategies. His passion for educating advisors on asset allocation and securities helps foster confidence in navigating market complexities and aligning investment solutions with clients’ risk profiles and long-term objectives. Through his leadership, Alexander aims to strengthen advisor relationships, enhance product awareness, and ultimately empower Canadians to build secure financial futures. His comprehensive approach combines industry insights with practical application, ensuring that advisors are well-equipped to serve their clients’ diverse wealth management needs in an ever-changing financial landscape.