Alex Roose

YYES is a boutique design and communications studio. We develop strategic work focused on building our clients' businesses through smart design. We built YYES on the premise that smart design is best accomplished by a small, hard-working group of designers equipped with apt resources and in close collaboration with clients. Co-founded by Ron Fleming and Brent Stickels in 2000 in Los Angeles, we added a Minneapolis office in 2008 to leverage the city’s access to clients on both coasts as well as its design community. Since our founding, we have used a process of discovery, design, and delivery. It establishes a roadmap for our work that ensures well-reasoned, effective, appropriate outcomes that meet business objectives—not just well-decorated artifacts. We have worked in many sectors which include financial services and investing, real estate investing, business-to-business services, health and medicine, academic institutions, entertainment, publishing, hospitality, not-for-profit organizations, and consumer goods.