Alan Siega

Alan Siega currently serves as the Senior Finance Manager at The Hershey Company, where he plays a pivotal role in shaping the financial landscape across the Asia Pacific and Greater China regions. His expertise in P&L management, commercial finance, and strategic financial planning has been instrumental in driving the company's growth and operational excellence in these dynamic markets. Alan's leadership in implementing transformative organizational structures and digitization initiatives has significantly enhanced transaction efficiency and enabled more robust business partnerships. His focus on leveraging GBS (Global Business Services) has optimized financial processes, resulting in streamlined operations and cost efficiencies.

Key projects under Alan’s stewardship include the installation of SRGM (Strategic Revenue Growth Management) insights, which have provided deeper commercial awareness and data-driven decision-making capabilities. His efforts in revamping the S&OP (Sales & Operations Planning) process and digitizing financial workflows have contributed to a +1600 bps margin expansion pipeline over three years, demonstrating his ability to deliver tangible value through innovative financial strategies. Additionally, Alan led the successful setup and ramp-up of the Australia business and orchestrated a comprehensive operational model change for China, aligning financial and commercial objectives to support rapid growth and market adaptation.

With a strong foundation in forecasting, financial analysis, and corporate finance, Alan combines leadership with a keen commercial awareness, enabling him to navigate complex markets and foster strategic partnerships. His bilingual proficiency in English and Portuguese further enhances his ability to collaborate across diverse teams and stakeholders. As Head of Finance for the Asia Pacific and Greater China regions, Alan continues to drive financial excellence, operational efficiency, and sustainable growth for The Hershey Company.