Aimee Burbidge

Aimee Burbidge currently serves as a Senior Designer for Intimates & Sleepwear at Target Australia, where she leverages her extensive expertise in fashion design, textiles, and trend forecasting to create compelling and commercially successful product ranges. In this role, Aimee is responsible for leading the seasonal creative direction across a diverse portfolio that includes sleepwear, loungewear, bras, briefs, maternity intimates, sports bras, hosiery, thermals, singlets, and slips. Her deep understanding of customer needs and market trends enables her to develop innovative styles that resonate with Target’s diverse customer base, ensuring the brand remains at the forefront of the intimates and sleepwear categories.

Aimee’s key projects often involve forecasting overarching trends in shapes, fabrics, colours, and prints, which she translates into actionable design concepts. Her proficiency in pattern making, fabric sourcing, and construction initiatives allows her to oversee the entire product development cycle, from initial concept through to final production. Her ability to analyze sales data and customer feedback informs her design decisions, helping to identify best-sellers and optimize product offerings for commercial success.

Known for her attention to detail, creativity, and disciplined approach, Aimee excels at balancing aesthetic appeal with functional comfort—an essential aspect of her work in intimates and sleepwear. Her skills in Adobe Illustrator, Microsoft Excel, and trend forecasting tools support her in delivering innovative, trend-driven collections that meet both customer expectations and business objectives. Through her strategic vision and collaborative approach, Aimee continues to contribute significantly to Target Australia’s reputation for stylish, high-quality intimates and sleepwear that combine fashion-forward design with everyday practicality.