Aileen Kaufmann

Aileen Kaufmann currently serves as the Head of Business Transformation & Strategy at BayWa r.e. Solar Trade Global, where she plays a pivotal role in shaping the company's digital evolution and strategic direction within the renewable energy sector. Leveraging her extensive expertise in managing complex global projects, Aileen spearheads initiatives that drive operational efficiency, enhance digital product offerings, and foster innovative business models. Her leadership in digital transformation ensures that core business functions are aligned with emerging industry trends, such as technological innovation, data-driven decision-making, and sustainable growth.

In her role, Aileen oversees a comprehensive transformation program for Solar Trade, focusing on streamlining processes, optimizing value streams, and identifying cost-saving opportunities across the organization. She employs her skills in design thinking, project management, and agile methodologies to facilitate cross-functional collaboration and ensure user-centric solutions. Her proficiency with tools like JIRA and the Atlassian Suite enables her to manage complex projects efficiently, while her expertise in digital innovation helps unlock new revenue streams and improve customer engagement.

Aileen’s key projects often involve integrating digital products and services that meet evolving market demands, emphasizing a user-first approach. Her background as a self-driven transformation manager and agile coach allows her to foster a culture of continuous improvement and creativity within her teams. With a mission to unlock the potential of digital solutions, Aileen is committed to creating value through innovative strategies that support BayWa r.e.'s vision of sustainable energy and technological advancement in the renewable energy industry.