Aferdita U
Strategy & Consulting Director at TRACK GmbH | Hamburg, Hamburg, Germany
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Aferdita U. currently serves as the Strategy & Consulting Director at TRACK GmbH, a leading customer engagement agency renowned for its innovative approach to CRM and Customer Experience (CX). In her strategic leadership role, Aferdita is instrumental in shaping comprehensive end-to-end customer strategies that drive meaningful engagement and foster long-term loyalty. Her expertise spans conception and management of digital, data-driven CRM initiatives, leveraging marketing automation platforms such as Salesforce, Selligent Marketing Cloud, and SAP CRM to optimize customer journeys. She excels in orchestrating complex projects—from initial planning and stakeholder alignment to execution and success monitoring—ensuring that client objectives are met with measurable results.
Aferdita’s role involves acting as the primary point of contact for strategic issues related to CRM and CX, where her deep understanding of prognoses, e-commerce, and organizational capabilities enables her to craft tailored solutions that resonate with diverse industry needs. Her proficiency in stakeholder management and continuous improvement methodologies ensures that projects are not only delivered on time but also evolve to incorporate best practices and innovative technologies. She is adept at presenting compelling strategies, concepts, and measures to clients, translating data-driven insights into actionable recommendations that enhance customer lifetime value and operational efficiency.
With a strong foundation in the Atlassian Suite and a keen focus on management and organizational skills, Aferdita consistently drives value for her clients by integrating advanced analytics, marketing automation, and customer-centric frameworks. Her strategic vision and customer-obsessed mindset position her as a trusted advisor in the rapidly evolving landscape of CRM and CX, helping brands unlock new growth opportunities through innovative, data-driven engagement strategies.
Strategy & Consulting Director at TRACK GmbH in March 2025 to Present
Digital Strategy Consultant & Client Services Director at Kreis 1 Consulting in October 2024 to January 2025
DC Director (SFMC Services EMEA) - Hub Lead at OSF Digital in July 2023 to September 2024
DC Manager (SFMC Services EMEA) at OSF Digital in May 2023 to July 2023
Team Lead Account Directors at OSF Digital in September 2022 to May 2023
Account Director | Team Lead E-Mail-Marketing & CRM at OSF Digital in January 2021 to October 2022
Account Director at OSF Digital in December 2019 to January 2021
Email-Marketing Managerin at OSF Digital in January 2018 to December 2019
Grafikdesigner at OSF Digital in June 2013 to December 2017
Junior Art Director at newart medien & design GbR in August 2010 to January 2013
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Hamburger Akademie für Kommunikationsdesign & Art Direction, Berufsausbildung, October 2026
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Presales
Programmleitung
Projektüberwachung
Neue Geschäftsmöglichkeiten
Klientenservice
Prognosen
E-Commerce
Projektabwicklung
Programm-Management
Technologietrends
Anfrage (RFQ)
Vertragsabschluss
Unternehmenstechnologie
Fachgespräche
Marktkenntnis
Finanzziele
Kundenzufriedenheit
Organisationsfähigkeiten
Managementstil
Kreativität
Cross-Selling
Direct Mail
Projektplanung
Stakeholder-Management
Microsoft Word
Managementberatung
Abteilungsübergreifende Teamführung
Deutsch
Veränderungsmanagement
Kontinuierliche Verbesserung
Ressourcenallokation
Global Cross-Functional Team Leadership
Zwischenmenschliche Beziehungen
Interpersonelle Fähigkeiten
Budgetierung
Wechselkurs
Atlassian Suite
Management
Kundengewinnung
Offline-Marketing
B2C-Marketing
B2C
Business-Analyse
Problemlösung
Schriftliche Kommunikation
Präsentationen
Kommunikation
Englisch
Strategie
Verhandlungsführung
Unternehmensplanung
D2C
Microsoft Office
Microsoft Excel
Datenanalyse
Leadership
Teammanagement
Team-Building
Kennzahlen
Akquisition-Marketing
Kundenerfahrung
Online-Marketing
Business Development
Unternehmensstrategie
Salesforce.com
Digitales Marketing
Operations
Customer Relationship Management (CRM)
Key-Account-Management
Strategische Planung
Digitale Strategie
Automation
Projektmanagement
Kampagnenmanagement
Konzeptentwicklung
Account-Management
Graphic Design
Analytische Fähigkeiten
Content-Strategie
Salesforce Marketing Cloud
Adobe Photoshop
Salesforce
CMS
HTML
CSS
Google Analytics
Teamführung
Marketingautomatisierung
Selligent Marketing Cloud
Kreative Konzeption
Silverpop
Reporting
Emarsys
Salesforce.com-Implementierung
SAP CRM
Beratung
Personalisierung
Customer Journey
Kampagnenentwicklung
Bestandskundenmanagement
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Discover more about TRACK GmbHWhat is Aferdita U email address?
Email Aferdita U at [email protected] and [email protected]. This email is the most updated Aferdita U's email found in 2026.
How to contact Aferdita U?
To contact Aferdita U send an email to [email protected] or [email protected]. (updated on June 24, 2025)
What company does Aferdita U work for?
Aferdita U works for TRACK GmbH
What is Aferdita U's role at TRACK GmbH?
Aferdita U is Strategy & Consulting Director
What is Aferdita U's Phone Number?
Aferdita U's phone (**) *** *** 256
What industry does Aferdita U work in?
Aferdita U works in the Computer Software industry.
Aferdita U Email Addresses
Aferdita U Phone Numbers
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