Adan Osuna
Global Market Access Manager • Connected Care at Philips | The Randstad, Netherlands
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Adan Osuna currently serves as the Global Market Access Manager for Connected Care at Philips, where he plays a pivotal role in shaping the strategic direction and execution of market access initiatives across diverse healthcare markets worldwide. In this capacity, Adan leverages his extensive expertise in commercial-product planning, strategic market access, and value-based selling to drive business growth and foster clinical innovation. His deep understanding of payer landscapes—including government and commercial payers—enables him to develop comprehensive pre-commercial reimbursement strategies, ensuring seamless integration of Philips’ innovative healthcare solutions into existing healthcare systems.
At Philips, Adan is instrumental in leading cross-functional teams to identify market opportunities through rigorous market research and analysis, crafting compelling value propositions, and designing go-to-market strategies that align with evolving healthcare policies and reimbursement frameworks. His focus on stakeholder engagement, particularly with medical professionals and payers, ensures that product offerings meet clinical needs while demonstrating clear value and cost-effectiveness. Adan’s expertise in project and product management, combined with his skills in financial management and P&L responsibility, allows him to oversee the full lifecycle of connected care solutions—from concept to commercialization—delivering impactful health outcomes on a global scale.
Through his strategic approach to market access and value selling, Adan continuously drives innovation in healthcare delivery, ensuring Philips remains at the forefront of the MedTech industry. His leadership in navigating complex regulatory environments and fostering collaborative relationships with healthcare providers and payers underscores his commitment to transforming healthcare systems and improving patient outcomes worldwide.
Global Market Access Manager • Connected Care at Philips in July 2021 to Present
Regional Market Access • Patient Blood Management at Werfen in January 2020 to December 2020
Product Manager • Interventional Cardiology & Structural Heart at Boston Scientific in June 2014 to September 2019
Product Manager • Cardiovascular & Structural Heart at Abbott in February 2012 to June 2014
Product Specialist • Peripheral Vascular & Neurovascular at Medtronic in January 2011 to February 2012
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Northwestern University - Kellogg School of Management, August 2026
EHESP - École des hautes études en santé publique, August 2026
Tecnológico de Monterrey, August 2026
Instituto Politécnico Nacional, August 2026
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General Management
Marketing
Business Model Innovation
Go-to-Market Strategy
Commercialization
Planificación estratégica
Clinical Evidence Integration
Clinical Documentation and Collateral Creation
Market Research and Analysis
Education and Training Programs
Marketing Strategy Development
Campaign Management
Sales Outreach and Customer Engagement
Value-Based Selling
Customer Relationship Management
Clinical Initiative Leadership
Collaboration with Medical Professionals
Project Management
Strategic Planning
Marketing Strategy
Product Portfolio Management
Financial Management and P&L Responsibility
Agile Project Management
Sales Strategy and Optimization
Change Management
Innovation and Solution Development
Project and Product Management
Market Research and Customer Insights
Payer Engagement and Reimbursement
Strategic Market Development
Product Lifecycle Management (PLM)
Health Technology Assessment (HTA)
Value Proposition Development
Stakeholder Engagement
Epidemiological Research
Market Access Strategy
Value Selling Tools
Gestión de proyectos
Product Magement
Cross-Functional Collaboration
Health Economics and Outcomes Research (HEOR)
Stakeholder Management
Market Analysis
Strategic Marketing
Value Communication
Market adoption & go-to-market approach
Health economic & clinical claims roadmap
Strategy development
Market adoption & go-to-market
Procedure coding, coverage and payment
Portfolio & product management
Continuous medical education program development
Value proposition creation
KOL management
Market, business & product development
Market Access & Reimbursement
Market penetration & TAM expansion
Market development
Market penetration
Image-guided interventional marketing & sales
Cross-functional Team Leadership
Coverage Issues
Pricing Strategy
Reimbursement
Pre-commercial reimbursement planning and due diligence
Health policy
Interventional neurology
Interventional Cardiology
Product management
Neurology
Innovation
Education
Clinical sales
Execution
Negotiation
Cross-functional Team Leadership
Government and Commercial Payers
Payer Relations
Value proposition
Strategy
Business case
Patient access
Data science
Epidemiology
Biostatistics
Análisis de datos
Epidemiología
Technology Evaluation
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Discover more about PhilipsWhat is Adan Osuna email address?
Email Adan Osuna at [email protected]. This email is the most updated Adan Osuna's email found in 2026.
How to contact Adan Osuna?
To contact Adan Osuna send an email to [email protected]. (updated on March 07, 2025)
What company does Adan Osuna work for?
Adan Osuna works for Philips
What is Adan Osuna's role at Philips?
Adan Osuna is Global Market Access Manager • Connected Care
What is Adan Osuna's Phone Number?
Adan Osuna's phone (**) *** *** 617
What industry does Adan Osuna work in?
Adan Osuna works in the Hospital & Health Care industry.
Adan Osuna Email Addresses
Adan Osuna Phone Numbers
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