Abitha Pathmanathan
Senior Brand Manager at Conagra Brands | Georgetown, Ontario, Canada
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Abitha Pathmanathan is a dynamic Senior Brand Manager at The Kraft Heinz Company, where she spearheads the marketing strategies for the Spreads and Cheese portfolio, a robust $500M+ CAD business that encompasses beloved brands such as Philadelphia Cream Cheese, Kraft Peanut Butter, Kraft Singles, Kraft Hazelnut Spread, and Cheez Whiz. With over a decade of experience in consumer packaged goods (CPG) marketing, Abitha has a proven track record of driving brand growth and fostering meaningful consumer connections. Her expertise lies in developing innovative marketing campaigns that resonate with diverse audiences, leveraging her skills in market trend analysis and consumer insights to inform strategic decisions.
In her current role, Abitha is responsible for the end-to-end execution of marketing strategies that not only enhance brand visibility but also boost profitability across her portfolio. She excels in sponsorship marketing and social media marketing, utilizing these platforms to engage consumers and elevate brand narratives. Abitha’s ability to analyze market trends and consumer behavior allows her to identify opportunities for growth, ensuring that her brands remain relevant and competitive in a rapidly evolving marketplace.
Beyond her strategic acumen, Abitha is passionate about empowering her teams, fostering a collaborative environment that encourages creativity and innovation. Her strong business acumen and experience in shopper marketing and public relations enable her to craft compelling brand stories that drive consumer loyalty and sales. As she continues to navigate the complexities of the CPG landscape, Abitha remains committed to transforming brands and delivering exceptional results for The Kraft Heinz Company.
Senior Brand Manager at Conagra Brands in April 2025 to Present
Senior Brand Manager - Spreads & Cheese at The Kraft Heinz Company in January 2024 to January 2025
Brand Manager - Spreads & Cheese at The Kraft Heinz Company in January 2022 to January 2023
Associate Brand Manager - Dove Hair at Unilever in April 2022 to July 2022
Senior Assistant Brand Manager - Dove Hair at Unilever in March 2021 to March 2022
Senior Brand Manager - Sunlight Detergent at Unilever in December 2019 to February 2021
Senior Brand Manager - Knorr at Unilever in October 2018 to November 2019
Brand Manager - Surf Excel (DIG) at Unilever in January 2017 to September 2018
Assistant Brand Manager - Knorr at Unilever in June 2015 to December 2016
Assistant Brand Manager - Bru Coffee & Lipton Tea Bags at Unilever in January 2014 to May 2015
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University of Colombo, Bachelor of Business Administration - BBA, October 2026
The Chartered Institute of Management Accountants, ACMA, October 2026
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Marketing Event Planning
Sponsorship Marketing
Brand Awareness
Strategic Partnerships
Licensing
KPI Reporting
Market Analysis
Brand Architecture
Marketing Campaign Development
Marketing Campaign Management
Brand Building
Brand Development
Brand Strategy
Integrated Marketing
Customer Insight
Social Media Marketing
Presentation Skills
Storytelling
Stakeholder Management
Innovation Strategy
Market Trend Analysis
Retail Marketing
Business Acumen
Business Case Development
Strategic Thinking
Consumer Insights & Market Research
Creativity and Innovation
Coaching & Mentoring
Interpersonal Skills
Strategic Planning
Digital Marketing
Managing Large Budgets
Market Research
Communication Planning
Marketing Strategy
Marketing
Business Strategy
Brand Management
Data Analysis
Management
Cross-functional Team Leadership
Leadership
Consumer Insight Generation
Interpersonal Communication
Negotiation
Marketing Mix
Brand Equity
Communication Development
Shopper Marketing
Consumer Research
Media Planning
Budget Management
P&L Management
Project Management
Innovation Management
Product Launch
Sustainable Business
Competitive Analysis
Trade Marketing
Public Relations
Sales Management
Campaign Management
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Discover more about Conagra BrandsWhat is Abitha Pathmanathan email address?
Email Abitha Pathmanathan at [email protected] and [email protected]. This email is the most updated Abitha Pathmanathan's email found in 2026.
How to contact Abitha Pathmanathan?
To contact Abitha Pathmanathan send an email to [email protected] or [email protected]. (updated on February 03, 2025)
What company does Abitha Pathmanathan work for?
Abitha Pathmanathan works for Conagra Brands
What is Abitha Pathmanathan's role at Conagra Brands?
Abitha Pathmanathan is Senior Brand Manager
What is Abitha Pathmanathan's Phone Number?
Abitha Pathmanathan's phone (416) ***-*212
What industry does Abitha Pathmanathan work in?
Abitha Pathmanathan works in the Retail industry.
Abitha Pathmanathan Email Addresses
Abitha Pathmanathan Phone Numbers
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