Abby Critchell

Abby Critchell currently serves as the ERP Project Director at Emeco Group, where she leverages her extensive expertise in enterprise resource planning (ERP) implementations to drive strategic digital transformation initiatives. In her role, Abby oversees the end-to-end deployment of Microsoft Dynamics 365 Finance and Operations (D365FO), ensuring seamless integration with existing business processes and delivering measurable operational efficiencies. Her leadership is instrumental in orchestrating cross-functional teams through complex project phases—from initial discovery and detailed design to successful go-live and post-implementation support.

With a strong background as a Certified D365 FO Consultant and Scrum Master, Abby combines agile and waterfall project management methodologies to tailor delivery approaches that align with Emeco’s unique operational needs. Her proficiency in IT project implementation, coupled with her engineering acumen, enables her to navigate technical challenges effectively while maintaining focus on business outcomes. Abby’s strategic oversight ensures that key projects are delivered on time, within scope, and within budget, fostering continuous improvement and innovation within the organization.

Her expertise extends beyond technical execution; she actively collaborates with stakeholders across finance, supply chain, and manufacturing functions to optimize ERP configurations and workflows. Abby’s leadership in deploying Dynamics 365 not only enhances data-driven decision-making but also supports Emeco’s commitment to sustainability and operational excellence. Her ability to manage complex projects with agility and precision makes her a vital asset in Emeco’s ongoing digital transformation journey, positioning the company for future growth and technological resilience.