Zanetta Kok

Zanetta Kok is the visionary Founder and CEO of Sydney Coffee Co, where she has successfully merged her passion for branding with her extensive background in food service. Under her leadership, Sydney Coffee Co has emerged as a trailblazer in the specialty coffee industry, focusing on creating authentic brands that resonate with consumers and foster community engagement. Zanetta’s keen understanding of the food service landscape has been instrumental in establishing robust supplier relationships, ensuring that the company not only delivers high-quality products but also maintains a sustainable supply chain.

Currently, Zanetta is spearheading several key projects aimed at expanding Sydney Coffee Co's market presence and enhancing customer experience. One notable initiative involves the development of an innovative customer relationship management (CRM) system designed to streamline interactions and foster loyalty among coffee enthusiasts. Additionally, she is leading a team dedicated to crafting unique marketing campaigns that leverage the power of social media and digital platforms, allowing the brand to connect with a broader audience.

Zanetta’s expertise extends beyond marketing and leadership; she is also proficient in data analysis tools such as Minitab and Microsoft Excel, which she utilizes to drive informed decision-making and optimize operational efficiency. Her proficiency in the Adobe Creative Suite enables her to oversee the creative direction of the brand, ensuring that every visual element aligns with the company’s mission of creating shareable, memorable products. With a commitment to training and empowering her team, Zanetta Kok continues to shape the future of Sydney Coffee Co, making it a beloved name in the coffee community.