Yuwei Yao's Email & Phone Number

💼 Past Experience

Work experience as a data scientist at WishYuwei Yao is currently a data scientist at Wish in San Francisco Bay Area.Product & Community.Capstone Project at Ferguson Enterprises from January 2019 to May 2019 (5 months) in Norfolk, Virginia Area.Attribution ModelingUplift Modeling.Technology Analyst at Accenture from April 2017 to June 2017 (3 months) in Shanghai, China.Integrated and cleaned data from various sources through building Automated Data Pipelines and QA with Python.Extracted data relationships and built schemas to meet technological, operational and managerial goals.Designed tables and views; developed complex query and stored procedures for data ETL process in MySQL.Data Analyst Intern at Millward Brown Digital from July 2016 to October 2016 (4 months) in Shanghai, China.Transformed and cleaned data on customer demographics and user behavior; performed exploratory data analysis with Python Seaborn to understand data distribution and correlations.Developed Marketing Mix Models with clustering and Generalized Linear Model (GLM) to optimize ROI.Segmented customers using Principal Component Analysis (PCA) and K-means clustering based on demographics and digital behavior data, applying price discrimination strategy to increase expected revenue by over 15%.Mapped customer journey with funnel analysis; measured marketing effectiveness with A/B testing; built interactive dashboard with Tableau, providing key insights to optimize digital marketing strategies.Data Analyst Intern at Kantar Media from March 2016 to June 2016 (4 months) in Shanghai, China.Defined KPIs; utilized Spark SQL to build data ETL pipeline to analyze streaming social media dataset, transforming data to insights of improving media effectiveness and customer engagement.Built word clouds, conducted topic modeling (includes LDA) and sentiment analysis (includes NLP) via Text Mining, identifying buzzwords and customer attitudes, which mapped product and brand images.Evaluated influence of Key Opinion Leaders (KOLs) on target market through Social Network Analysis with Python, expanding brand exposure and encouraging customer engagement on social networks.

🎓 Education

Yuwei Yao has a Master's degree in Business Analytics from William & Mary in 2018 and a Master's degree in Marketing Analytics from University of Rochester in 2017.Yuwei Yao has also trained as a Chemical engineer with a degree from Wuhan University from 2013 to 2017. Yuwei Yao is presently working as an associate professor at the University of Rochester in the Department of Marketing Analytics.

💡 Technical & Interpersonal Skills

Yuwei Yao has a B.S.-in Business Administration from the University of Utah, where she was a research student. She also has a M.S. in Computer Science from University of California, Davis. Yao has been working in the software industry since she graduated from university. After graduation, she worked at a software company as a Research Scientist for a year before going to work at Wish as a Data Scientist. There, she worked on a product and community project. Then, she became a Technology Analyst at Accenture for 3 months. In Shanghai, she worked at a company that carried out data analytics. Lastly, she worked at Kantar Media for 4 months.In her work experience, Yao has been significanly involved with processing retail data and developing insights about shoppers and competition. Additionally, she has also been involved in product design, data ETL, and marketing research.