Image of Yuwei Yao

Yuwei Yao's Email & Phone Number

Data Science @ Shipt

Yuwei Yao's Email Addresses

yu****[email protected] Personal Email
y****[email protected] Work Email

Yuwei Yao's Phone Numbers

(**) *** *** 218 Phone number

Yuwei Yao's Work Experience


Senior Data Scientist

April 2022 to Present


Data Scientist

September 2019 to April 2022

Ferguson Enterprises

Capstone Project

January 2019 to May 2019

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Yuwei Yao's Education

University of Rochester

January 2017 to January 2017

Wuhan University

Wuhan University

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Yuwei Yao's Professional Skills Radar Chart

Based on our findings, Yuwei Yao is ...

Cause-and-effect oriented

What's on Yuwei Yao's mind?

Based on our findings, Yuwei Yao is ...

56% Left Brained
44% Right Brained

Yuwei Yao's Estimated Salary Range

About Yuwei Yao's Current Company


Frequently Asked Questions about Yuwei Yao

What company does Yuwei Yao work for?

Yuwei Yao works for Shipt

What is Yuwei Yao's role at Shipt?

Yuwei Yao is Senior Data Scientist

What is Yuwei Yao's personal email address?

Yuwei Yao's personal email address is yu****[email protected]

What is Yuwei Yao's business email address?

Yuwei Yao's business email address is y****[email protected]

What is Yuwei Yao's Phone Number?

Yuwei Yao's phone (**) *** *** 218

What industry does Yuwei Yao work in?

Yuwei Yao works in the Retail industry.

About Yuwei Yao

💼 Past Experience

Work experience as a data scientist at WishYuwei Yao is currently a data scientist at Wish in San Francisco Bay Area.Product & Community.Capstone Project at Ferguson Enterprises from January 2019 to May 2019 (5 months) in Norfolk, Virginia Area.Attribution ModelingUplift Modeling.Technology Analyst at Accenture from April 2017 to June 2017 (3 months) in Shanghai, China.Integrated and cleaned data from various sources through building Automated Data Pipelines and QA with Python.Extracted data relationships and built schemas to meet technological, operational and managerial goals.Designed tables and views; developed complex query and stored procedures for data ETL process in MySQL.Data Analyst Intern at Millward Brown Digital from July 2016 to October 2016 (4 months) in Shanghai, China.Transformed and cleaned data on customer demographics and user behavior; performed exploratory data analysis with Python Seaborn to understand data distribution and correlations.Developed Marketing Mix Models with clustering and Generalized Linear Model (GLM) to optimize ROI.Segmented customers using Principal Component Analysis (PCA) and K-means clustering based on demographics and digital behavior data, applying price discrimination strategy to increase expected revenue by over 15%.Mapped customer journey with funnel analysis; measured marketing effectiveness with A/B testing; built interactive dashboard with Tableau, providing key insights to optimize digital marketing strategies.Data Analyst Intern at Kantar Media from March 2016 to June 2016 (4 months) in Shanghai, China.Defined KPIs; utilized Spark SQL to build data ETL pipeline to analyze streaming social media dataset, transforming data to insights of improving media effectiveness and customer engagement.Built word clouds, conducted topic modeling (includes LDA) and sentiment analysis (includes NLP) via Text Mining, identifying buzzwords and customer attitudes, which mapped product and brand images.Evaluated influence of Key Opinion Leaders (KOLs) on target market through Social Network Analysis with Python, expanding brand exposure and encouraging customer engagement on social networks.

🎓 Education

Yuwei Yao has a Master's degree in Business Analytics from William & Mary in 2018 and a Master's degree in Marketing Analytics from University of Rochester in 2017.Yuwei Yao has also trained as a Chemical engineer with a degree from Wuhan University from 2013 to 2017. Yuwei Yao is presently working as an associate professor at the University of Rochester in the Department of Marketing Analytics.

💡 Technical & Interpersonal Skills

Yuwei Yao has a B.S.-in Business Administration from the University of Utah, where she was a research student. She also has a M.S. in Computer Science from University of California, Davis. Yao has been working in the software industry since she graduated from university. After graduation, she worked at a software company as a Research Scientist for a year before going to work at Wish as a Data Scientist. There, she worked on a product and community project. Then, she became a Technology Analyst at Accenture for 3 months. In Shanghai, she worked at a company that carried out data analytics. Lastly, she worked at Kantar Media for 4 months.In her work experience, Yao has been significanly involved with processing retail data and developing insights about shoppers and competition. Additionally, she has also been involved in product design, data ETL, and marketing research.

Yuwei Yao’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Yuwei Yao's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

2 year(s), 0 month(s)

Yuwei Yao's Willingness to Change Jobs



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There's 86% chance that Yuwei Yao is seeking for new opportunities

Yuwei Yao's Social Media Links

/in/yuwei-yao /company/contextlogic /school/william-and-mary/
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