Weiling Xi

Weiling Xi is a highly skilled Senior Software Engineer at Quantcast, where she plays a pivotal role in the Activation team, driving innovation in digital advertising solutions. With a Master of Science in Information Engineering from The Chinese University of Hong Kong and a Bachelor of Science in Electrical and Electronics Engineering from Nanjing University, Weiling combines a strong academic foundation with practical expertise in software development.

In her current role, Weiling has orchestrated multiple product feature projects, serving as the lead engineer and catalyzing significant advancements in Quantcast's Demand-Side Platform (DSP) advertising capabilities. One of her key achievements includes guiding a cross-functional team through the conception, design, execution, and successful deployment of the Campaign Frequency Cap feature, which enhances advertisers' ability to manage ad exposure effectively. This project involved collaboration with over eight tier-one clients, showcasing her ability to bridge technical and business needs while delivering reliable results at scale.

Weiling's technical proficiency spans a diverse array of programming languages and frameworks, including Objective-C, Swift, AngularJS, and Python, as well as database management with MongoDB and SQL. Her expertise in web development technologies such as HTML and CSS, along with big data processing using Spark, positions her as a versatile engineer capable of tackling complex challenges in the fast-paced advertising technology landscape. Through her contributions, Weiling continues to enhance Quantcast's offerings, ensuring that clients achieve optimal performance and measurable success in their advertising campaigns.