Victoria Kaulback
SVP Brand Strategy at MRM | New York, New York, United States
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Victoria Kaulback is a dynamic force in the realm of healthcare marketing strategy, currently serving as the GVP Strategy Director for the Pfizer GU Oncology Group at Publicis Groupe. With over 15 years of experience, Victoria has honed her expertise in market research and customer insights, specializing in integrated marketing strategies that resonate deeply with target audiences. Her passion for understanding the nuances of human behavior fuels her approach to developing impactful campaigns, particularly in the oncology sector, where she is actively involved in the launches of Talzenna and Xtandi.
At Publicis Groupe, Victoria plays a pivotal role in the Pfizer Co-Lab initiative, collaborating with cross-functional teams to drive innovation and enhance patient engagement. This initiative positions Pfizer as a leader in addressing the evolving challenges within the healthcare landscape. Victoria’s strategic communications skills are instrumental in crafting compelling narratives that not only elevate brand awareness but also foster trust among healthcare professionals and patients alike.
Her EFFIE-awarded background underscores her ability to translate complex market data into actionable insights, ensuring that brand development efforts are both creative and effective. With a strong foundation in brand architecture and management, Victoria leverages her diverse experience across sectors, including consumer packaged goods (CPG), to inform her strategies in the pharmaceutical industry. As she continues to navigate the complexities of oncology marketing, her commitment to delivering meaningful solutions remains unwavering, making her an invaluable asset to both Publicis Groupe and the broader healthcare community.
SVP Brand Strategy at MRM in March 2025 to Present
Brand & Business Strategy Lead, Oncology at Publicis Groupe in December 2023 to February 2025
SVP, Brand Strategy at BGB Group in March 2023 to December 2023
SVP Strategy at Fingerpaint in April 2021 to February 2023
Founder at Big Think Consulting in May 2020 to January 2023
EVP, Strategy at BBDO Worldwide in November 2019 to March 2021
Head of Strategy at TBWA\WORLDHEALTH in January 2019 to December 2019
SVP Global Brand Strategy Director at Arnold Worldwide (HAVAS Group) in October 2016 to January 2019
Brand Strategy Practice Lead, Ipsos Strategy3 at Ipsos Strategy3 in January 2012 to January 2016
Partner at NowWhat Research in January 2011 to February 2012
VP brand planning director at y+r in August 2006 to January 2011
Director of Strategy at TBWA\Worldwide in January 2004 to January 2006
Account Director then Planning Director at TBWA Paris in January 2001 to January 2004
Account Director at DMB&B London in January 1999 to January 2001
Account Director at J. Walter Thompson Worldwide in January 1995 to January 1998
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Strategy
Market Research
Customer Insight
Integrated Marketing
Strategic Thinking
Strategic Communications
Digital Strategy
Brand Architecture
Brand Management
Marketing Research
Fluent French
Rusty Russian
Terrible Farsi
Advertising
Management
Brand Development
Marketing Strategy
Digital Marketing
Marketing
Fluent French, rusty Russian, some conversational Farsi
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Discover more about MRMWhat is Victoria Kaulback email address?
Email Victoria Kaulback at [email protected]. This email is the most updated Victoria Kaulback email found in 2026.
What is Victoria Kaulback phone number?
Victoria Kaulback phone number is +19793242472 and +16103108474.
How to contact Victoria Kaulback?
To contact Victoria Kaulback send an email to [email protected]. If you want to call Victoria Kaulback try calling on +19793242472 and +16103108474. (updated on October 29, 2024)
What is Victoria Kaulback net worth?
Victoria Kaulback has an estimated net worth of $100,000 to $149,999
What company does Victoria Kaulback work for?
Victoria Kaulback works for MRM
What is Victoria Kaulback's role at MRM?
Victoria Kaulback is SVP Brand Strategy
What industry does Victoria Kaulback work in?
Victoria Kaulback works in the Advertising Services industry.
Victoria Kaulback Email Addresses
Victoria Kaulback Phone Numbers
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