Passionate about building relationships between consumers & brands that drive value to all. Experienced across marketing: from traditional to digital, from vendor & agency to industry, from advertising & pr to sales, from small brands to billion dollar brands.

Senior Product Marketing Manager, Platforms, Content & Discovery @ • Driving awareness, adoption, & love for web, mobile web, native apps + discovery & content • Building relationships with & between diners + restaurants in a two-sided marketplace From 2014 to Present (1 year) Associate Brand Manager, Clorox Disinfecting Wipes @ • Led end-to-end launch of new products; built business case, drove key product decisions (naming, pricing, packaging, etc.), led go-to-market campaigns, & cross-functional teams; est. $10MM+ annual revenue • Developed $10MM+ value campaign, across tactics including TV, digital, & print, to defend against competitive pressures leveraging consumer insights; launched new ads at record speed collaborating with internal & external partners • Led integrated marketing communications for $12MM+ cross-category campaigns; developed strategy & tactics in alignment with growth idea, consumer insights & budget to meet business objectives • Managed innovation pipeline, including roadmap, to fuel topline growth > company target; identified white space, sized & prioritize opportunities From 2012 to 2014 (2 years) Assistant Brand Manager, Bounty @ Recognized for "one of the best presentations ever for a Bounty intern" & consistently exceeding expectations on the $2+ billion business. • Developed distribution & merchandising recommendations for top 15 customers to be implemented by sales team; created customer sell-in story to drive $30MM+ in potential business growth • Recommended new strategies & tactics to drive incremental trial & optimize coupon ROI through analysis of prior best-in-class examples • Led coupon design to drive trial within 50MM+ households; coupon dropped Spring 2012 • Managed Target Corp. product design customization, collaborating with cross-functional & agency partners • Led strategic direction & deployment of digital content curation pilot to deepen consumer engagement; launched Fall 2011 From 2011 to 2011 (less than a year) Associate Account Planner @ • Developed digital ad campaigns, across search, display, video & mobile, to meet brand goals, contributing to 200% ad sales growth. • Responsible for pre-sales pitch collateral, post-sale execution, real-time reporting, & optimization. • Led execution of the largest global YouTube campaign to date; collaborated cross-functionally with global teams to determine inventory & ad policies to launch on-time • Pitched & managed first-ever Google InStream video ad campaign; achieved a click-through rate of 200x the video ad benchmark through performance optimizations; presented success to the N.A. sales organization & awarded "Product Hero" recognition from product team • Strategized & executed Super Bowl digital ads for multiple brands; generated consumer engagement through media promotion to win #1 spot in YouTube’s Super Bowl contest From 2007 to 2010 (3 years)

Master of Business Administration (M.B.A.), Marketing, Strategy @ University of California, Berkeley, Haas School of Business From 2010 to 2012 Bachelor of Arts (B.A.), Communication Studies, Economics @ University of California, Los Angeles From 2003 to 2007 Vannie Shu is skilled in: Brand Management, Strategy, Product Marketing, Digital Marketing, Marketing Communications, Advertising, Creative Strategy, Customer Insight, Product Innovation, Product Development, Go-to-market Strategy, Analytics, Analysis, Marketing, Online Marketing