Chief Sales and Marketing Officer at OtterBox
Fort Collins, Colorado
OtterBox
Chief Sales and Marketing Officer
Fort Collins, Colorado Area
OtterBox
Sales Director
August 2013 to December 2014
Eastman Kodak
Production Team Member
2001 to 2001
Windsor, CO
Solargreen Technologies
General Manager
2003 to 2009
Colorado
Universal Forest Products
Production Manager Intern
2002 to 2003
Windsor, CO
Hewlett-Packard
New Product Development
1998 to 2000
Greeley, CO
OtterBox
National Sales Manager - Retail and eCommerce
August 2012 to August 2013
Fort Collins, Colorado Area
OtterBox
National Account Manager
July 2009 to August 2012
OtterBox
VP Sales, Americas
December 2014 to October 2015
Blue Ocean Enterprises, Inc.
VP Sales and Marketing
October 2015 to March 2016
Fort Collins, Colorado Area
As head of sales and marketing for the global leader in mobile technology protection, I’m responsible for teams dedicated to retail, carrier, B2B and distributor sales as well as all aspects of marketing, including design/creative, PR, social media, events, field marketing and brand development. My teams are the experts for the leading mobile protection brands in the... As head of sales and marketing for the global leader in mobile technology protection, I’m responsible for teams dedicated to retail, carrier, B2B and distributor sales as well as all aspects of marketing, including design/creative, PR, social media, events, field marketing and brand development. My teams are the experts for the leading mobile protection brands in the U.S. and connected to every step of influencing the purchase so I challenge them always to ask themselves: “What did I sell today?”
What company does Tyler Smith work for?
Tyler Smith works for OtterBox
What is Tyler Smith's role at OtterBox?
Tyler Smith is Chief Sales and Marketing Officer
What industry does Tyler Smith work in?
Tyler Smith works in the Consumer Electronics industry.
Who are Tyler Smith's colleagues?
Tyler Smith's colleagues are Clodagh O'Donoghue, Shane Murphy, Minna Ranjeva, Suzan Foroughi, Ross Bulkley, Sandy Cochran, Kaitlin McLear, PMP, Geraldine Walsh, Joanna Morehead, and Michelle Luckey
📖 Summary
Chief Sales and Marketing Officer @ OtterBox As head of sales and marketing for the global leader in mobile technology protection, I’m responsible for teams dedicated to retail, carrier, B2B and distributor sales as well as all aspects of marketing, including design/creative, PR, social media, events, field marketing and brand development. My teams are the experts for the leading mobile protection brands in the U.S. and connected to every step of influencing the purchase so I challenge them always to ask themselves: “What did I sell today?” Fort Collins, Colorado AreaSales Director @ OtterBox Responsible for leading the strategy to promote the OtterBox portfolio of products in the B2B space. From August 2013 to December 2014 (1 year 5 months) Production Team Member @ Eastman Kodak From 2001 to 2001 (less than a year) Windsor, COGeneral Manager @ Solargreen Technologies From 2003 to 2009 (6 years) ColoradoProduction Manager Intern @ Universal Forest Products From 2002 to 2003 (1 year) Windsor, CONew Product Development @ Hewlett-Packard From 1998 to 2000 (2 years) Greeley, CONational Sales Manager - Retail and eCommerce @ OtterBox Manage, lead and provide strategic direction for a channel of the nation’s largest retail accounts and a team of National Account Managers that execute account specific strategies. Amazon, Best Buy, Radio Shack, Target, Walmart and others. • Successfully achieve revenue, margin and volume objectives for each account • Excellent understanding of POS and category analytics • Maintain and grow strong relationships throughout multiple functions and levels within the account to ensure mutual commercial and operational success• Provide data analytics to support category management objectives including category reviews, market analysis, and account planning strategies. • Forecast and collaborative S&OP input and evaluation on a weekly basis. • Oversee new product launch timelines to ensure customer time to market, quantity and quality requirements are met. • Channel strategy and Distribution strategy implementation • Ensure category leadership by continually evaluating assortment performance and identifying opportunities for mutually strategic growth• Collaborate with Marketing to develop effective merchandising and promotions to impact successful POS and sell-through activity• Provide coaching and feedback to enhance and develop skills of direct reports From August 2012 to August 2013 (1 year 1 month) Fort Collins, Colorado AreaNational Account Manager @ OtterBox Developed business and managed relationships with national retailers in Big Box, Outdoor, Club, Office, Specialty, Wireless and Consumer Electronics channels. • Manage all aspects of customer relationships with retail customer and distributor partners • Develop and implement account strategy with cross functional teams internally. • Coordinate knowledge and training for both existing and newly launched products• Develop and foster strong relationships throughout multiple functions and levels within the accounts to ensure mutual commercial and operational success• Ensure customer satisfaction and create the best possible experience for the customer From July 2009 to August 2012 (3 years 2 months) VP Sales, Americas @ OtterBox Responsible for strategy and implementation to get more consumers safely covered with our products. - Manage large sales force and P&L to accomplish objectives. - Markets and customers include Retail, Carrier and Dealer to Consumer as well as Distributor to Reseller to end user (B2B sales). - Expansion and growth of some of the most recognized brands in consumer electronics throughout the United States, Canada and Latin America. - Otter Products include OtterBox, Lifeproof and Clearly Protected brands. From December 2014 to October 2015 (11 months) VP Sales and Marketing @ Blue Ocean Enterprises, Inc. Developed go-to-market plans and strategies for new business ventures and growing, high potential companies both domestically and abroad, ranging from spirits to biofuel to consumer electronics. From October 2015 to March 2016 (6 months) Fort Collins, Colorado Area
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 10 month(s)
Unlikely
Likely
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