Director of Marketing & Communications @ Apogee Equity LLC/ House of Fitness LA
Co-Founder (Licensee) @ Tanovations, LLC
Portfolio Leasing Associate @ GE Capital
Director of Marketing & Communications @ Responsible for developing and driving strategic plans to help promote and strengthen the House of Fitness brand awareness and vision, increasing HOF sales memberships. Rollout the Vitabot.com nutritional program launch. Collaborate and build relationships with key external and internal partners to ensure all aspects of the House of Fitness are met
Director of Marketing & Communications @ Responsible for developing and driving strategic plans to help promote and strengthen the House of Fitness brand awareness and vision, increasing HOF sales memberships. Rollout the Vitabot.com nutritional program launch. Collaborate and build relationships with key external and internal partners to ensure all aspects of the House of Fitness are met from a fitness product and marketing standpoint in a manner consistent with the overall brand. Facilitate all marketing aspects including advertising, print collateral, promotions, social media, website updates. Establish key relationships with PR, media, editors, helping collaborate on write-ups and features. From 2013 to Present (2 years) Co-Founder (Licensee) @ Health and Beauty products licensee directed sales and business development. Lead all sales
and marketing initiatives, managed P&L and budget responsibilities. Identified market needs by
establishing key sustainable relationships with distributors, retailers, clients, and other licensee's
by negotiating and securing contracts, helping business grow averaging 35% growth month over
• Instrumental with new product launches, packaging and overall development. Monitored
trends that indicate need for new products and services.
• Secured major retailers such as Duane Reede, Dillard’s and MGM Resorts.
• Formed strategic partnerships creating co- branding opportunities on front pages of
industry magazines, tradeshows and celebrity events.
• Marketing research and analysis, process and vendor management, organizational
management and leadership.
Sold remaining interest in company October 2012. From 2008 to October 2012 (4 years) Portfolio Leasing Associate @ Worked closely with executive leasing team during vital acquisition with General Electric
helping execute the brand integration, along with company’s marketing strategies and leasing
initiatives of approximately 1.4M SF of leasing transactions per year.
Established business relationships and clientele by helping coordinate with broker and tenant events,
translating into continued success set forth by the sales organization.
• Accountable for marketing the leasing activity in a region encompassing over 6.5 million
square feet by writing copy and making sure both internal and external databases,
websites and company newsletters reflected accurate leasing updates and availability at
all times. From June 2005 to October 2008 (3 years 5 months)
Bachelor's degree, Communication, Journalism, and Related Programs, Deans List @ California State University-Northridge From 2002 to 2004 Trish Plejer is skilled in: Business Development, Marketing, Marketing Strategy, Strategic Partnerships, Strategy, Social Media, Public Relations, Social Media Marketing, Sales, Advertising, Leadership, Social Networking, Event Management, Public Speaking
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