A motivated “headhunter" with a proven track record of developing accounts into profitability and residual income, with over 10 years of marketing, B2B sales, account management and public relations experience.
SELECTED ACCOMPLISHMENTS
Developed and implemented marketing campaigns that achieved market dominance that resulted in client’s book achieving six time bestseller on New York Times.
Planned, executed and integrated tactical marketing programs. Successfully implemented a new strategy focused on providing business solutions for the traditional and emerging channels. Launched new products leveraging media, cost effective introduction strategies, and concurrent PR campaigns.
Revamped branding strategy by creating a new vision and identity while redefining the brand communication strategy and increasing awareness and visibility.Improved exposure through celebrity endorsements strategic alliances, visual media shows and key industry events such as the How Can I Be Down Music Conference.
Played pivotal role in acquisition of key chamber membership; of the Oakland Athletics, Raiders, Warriors and Chase Bank.
Created and implemented innovative “Brand & Street” strategy designed to increase brand message consistency and improved communication with consumers while realigning portfolio exposure in the marketplace.
Envisioned and led development of a pioneering channel marketing concept that focused on concurrent promotional events and integrated marketing programs to heighten brand awareness for clients.
Digital Sales Executive @ Digital Sales Executive
Market listed needs to be the major city.
Responsible for product management and revenue growth of direct response products, working with clients to develop marketing campaigns programs that drive consumer awareness, increase revenue and branding opportunities. Primary functions include; consultative selling, training, mentoring and motivating sales teams on direct response products. Highly skilled in campaign design; filled an integral role in creating copy, creative design, and managing the fulfillment of Direct Mail campaigns.
Company Description: YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow.
YP’s flagship consumer brands include the highly trafficked YP℠ app and YP.com. Combined these products are used by more than 70 million visitors each month in the U.S.
Linking consumers with businesses is what YP is all about. For over 100 years YP has excelled at working with local business owners to surpass their marketing goals. YP’s end -to-end suite of advertising products and services gives businesses more opportunities than ever to increase their online visibility and drive customers.
For more information on YP, visit the Press Center (http://corporate.yp.com/yp-in-the-news)
or download YP by the numbers document (http://corporate.yp.com/
wp-content/uploads/2014/08/YP_by_the_Numbers_0814.pdf).
YP, the even-more-powerful Yellow Pages. YP can do that.℠
Website: http://corporate.yp.com/ Industry: Internet Type:
Privately Held Company Size: 5001-10,000 employees Founded: 2012 From October 2015 to Present (2 months) Tucker,GAAccount Executive @ Demandforce is an automated marketing and communications software that automatically syncs with your management system and creates effortless marketing bliss.
- Automating client communications
- Search engine placement
- Online Reputation Management
- Increasing Patient and Client Base
- Improving Customer Experience
Demandforce by Intuit, is the most effective SAAS application to keep clients, guests and patients coming back-- guaranteed. From February 2014 to June 2014 (5 months) San Francisco Bay AreaMembership Director @ Managed digital marketing campaigns across email mobile and social media targeting fundraising membership online marketing initiatives.
Helped to develop the OMCC Oakland Restaurant Association in 2010 and was a lead developer in creating the OMCC Young Professional organization in 2012.
Built profitable long-term relationships with over 1200 members (Clorox, Raiders, Top Grade Construction), creating and maintaining a pipeline of new opportunities, identifying and converting prospects and being regarded by members as their "trusted advisor" which leads to referrals that make the helps to increase profitability for members. From February 2008 to September 2012 (4 years 8 months) Oakland, CABoard Member @ My life passion is to give back and make a difference while leaving a small footprint. I sitting on the board of C.A.S.A (Court Appointed Special Advocates for Children) allows me to give back to my community and help support C.A.S.A goals and make a difference. From January 2010 to January 2012 (2 years 1 month) San Leandro, CACo-Founder @ Orchestrated major media campaign for Carmen Bryan author of “It’s No Secret”- from Nas to Jay Z- the Helen of Troy of Hip-hop. Helped to secure publishing deal with Simon Schuster/VHI Pocket Book. Our publicity efforts increased book revenue and which help the book land on New York Bestseller list six times.
Designed and produced press kits, B-roll or Video News Releases (VNR), electronic press kits, product cut-sheets, case studies, sponsorship proposals, press releases, and speeches.
Managed outsourced relationships; responsible for development and tracking of both sales and marketing plans and budgets. Established relationships with music industry executives, trade magazines, athletes, music artist, actor’s local and national media and press releases. From September 2000 to November 2007 (7 years 3 months) Greater Atlanta AreaClient Relationship Specialist @ Provided extraordinary service to prospects and clients who were consolidating assets with E=Loan by evaluating their needs, providing guidance on E-Loan's products and services, and assisting them in executing asset transfer transactions.
Assisted in the loan review process. Stayed current with asset quality and industry trends. Conduct one-on-one meetings with loan officers and participates in “Exit" discussions with Senior Management. Worked in a confidential environment. Maintains proficient knowledge of relevant computer programs.
Built and maintained maintain strong business relationships with E-Loan customers and was there direct point of contact for any customer issues and/or concerns. Identify opportunities for product up-sell and cross-sell opportunities. Worked closely with commercial sales and technical support teams with the objective to increase overall customer usage and efficiency. From April 2005 to September 2007 (2 years 6 months) 6230 Stoneridge Mall Rd Pleasanton, CA, 94588Pier 1 Imports @ Assisted the Store Manager in all activities which include maximizing sales, customer service, and profits.
In addition, I was responsible for successful implementation of support and administrative functions such as but not limited to hiring, training of staff and managing 12 employees schedules .Opened and closed the store. Managed the stores daily deposits. From January 2003 to April 2005 (2 years 4 months) 15100 Hesperian Blvd #214, San Leandro, CA 94578Field Marketing Manager @ Traveled to various college campus throughout the Midwest promoting At &T Dial 1 products and services. Recruited and orientated students on AT&T competitor rates and Dial 1 presentation procedures.
Oversaw marketing, branding, promotions, merchandising, and special event business-to-consumer strategies, national key accounts.
Prepared reports for all marketing activities and measured results. From July 1999 to June 2000 (1 year) Midwest RegionManager Associate @ Cultivated, nurtured and established corporate accounts in the Chamblee-Tucker Area, while increasing branch revenue by 25 %. Trained and interviewed new employees on customer service policy and procedures. Identified niche market that delivered above-average returns, in many cases adding more than 20% to profit margin.
Implemented marketing strategies that helped branch reach out to local businesses and the community.
Contributed to branches overall profit by demonstrating consistent inside sales for optional protection products. Maintained positive and professional relationships with accounts by going on sales and service calls. From May 1997 to July 1998 (1 year 3 months) Chamblee-Tucker, GACollege Promotion Intern (Now Universial Music Group) @ From March 1995 to March 1996 (1 year 1 month) Greater Atlanta Area
B.A., Mass Media Arts: Public Relations @ Clark Atlanta University B.A. Mass Media Arts:Public Relations Minor in Business Administration From 1994 to 1997 Triche Christmon is skilled in: Strategy, Business Intelligence, Time Management, Entrepreneurship, Program Development, Press Releases, New Business Development, Marketing Strategy, Networking, Sales, Sales Operations, Music, Program Management, Publishing, Customer Service, Accounting, Social Media, Budgets, Small Business, Mergers & Acquisitions, Interviews, Outsourcing, Account Management, Volunteer Management, Marketing Communications, Team Building, Microsoft Excel, Social Media Marketing, Sponsorship, Online Marketing, Business, Publicity, Relationship Marketing, Policy, Leadership Development, Executive Management, Email Marketing, Customer Engagement, Negotiation, Merchandising, Brand Awareness, Real Estate, Commercial Real Estate, Coaching, Employee Benefits, Healthcare, Fundraising, Resume Writing, Marketing, Cold Calling