Tracy Weissenberg
Audience Engagement Strategy & Activation / Partnerships, Chief Marketing Office at Pfizer | New York City Metropolitan Area
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Tracy Weissenberg serves as the Vice President of Business Development (Fractional) at Sunglo Fabrics Inc., where she leverages her extensive expertise in marketing and strategy consulting to drive growth and innovation within the hospitality and sports sectors. In her current role, Tracy is instrumental in crafting compelling new business proposals and spearheading major client projects that cater to global franchises. Her ability to bridge strategy and creativity enables her to develop integrated workflows that align with business objectives, ensuring a cohesive approach to client engagement and project execution.
Tracy's impressive track record includes establishing Turner Sports' inaugural content discipline, which not only enhanced monetization opportunities but also fostered a culture of collaboration across the organization. Her experience negotiating and managing large-scale sports and title sponsorships for legacy brands, such as the PGA TOUR, underscores her proficiency in building strategic partnerships that yield significant ROI.
In her freelance capacity, Tracy excels in marketing and business development, focusing on content strategy, performance media, and go-to-market (GTM) strategies. Her skills in digital marketing and social media consulting allow her to create impactful campaigns that resonate with target audiences while driving brand awareness and engagement. With a keen eye for emerging trends and a commitment to delivering measurable results, Tracy Weissenberg is a dynamic force in the industry, dedicated to transforming business challenges into opportunities for growth and success.
Audience Engagement Strategy & Activation / Partnerships, Chief Marketing Office at Pfizer in August 2024 to Present
VP of Business Development (Fractional) / Marketing & Strategy Consulting (Freelance) at Sunglo Fabrics Inc. in August 2023 to August 2024
Strategy Director - Content and Digital Transformation at Young & Rubicam in February 2021 to August 2023
Director, Digital Strategy - Sports Sponsorships / Brand Consulting at Octagon in April 2018 to February 2021
President at Traction Digital Consulting in November 2016 to April 2018
Lead: Social Media Content, Creative and Editorial Strategy / Prev: TV Production at Turner Sports in September 2008 to September 2016
Columnist and Reporter at SLAM in September 2009 to August 2014
In-game production at Atlanta Braves in March 2008 to September 2008
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UNC Kenan-Flagler Business School, Master of Business Administration - MBA, January 2021 to January 2023
UNC Kenan-Flagler Business School, Master of Business Administration - MBA, January 2021 to January 2023
Emory University, Bachelor of Arts (B.A.), January 2004 to January 2007
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Partnerships
Social Intelligence
Brand Strategy
TV Production
Sponsorship Activation
Creative Content Production
Pharmaceutical Marketing
Contract Negotiation
Performance Media
Live Events
Investment Strategies
Digital Transformation
Thought Leadership
Sponsorship Negotiations
Sponsorship Management
New Business Generation
Client Relations
Global Brand Development
Web Traffic
Marketing Campaign Management
Vendor Partnerships
Social Business
Storytelling
Deal Structuring
Executive-level Communication
Multi-platform
Market Knowledge
Digital Content
Content Strategy
Content Delivery
Sports Marketing
Strategic Partnerships
Digital Strategy
Paid Social Media Advertising
Strategy
Creative Campaign Development
Integrated Marketing
Digital Media
Launches
Branding
Brand Marketing
Marketing Strategy
Basketball
Social Media Consulting
Creative Strategy
Interactive Creative Direction
Video Production
Television
Social Media
On-air Experience
New Media
Interviews
Management
Influencer Marketing
Digital Marketing
Social Media Marketing
Copywriting
Social Media Optimization (SMO)
Social Media Measurement
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Discover more about PfizerWhat is Tracy Weissenberg email address?
Email Tracy Weissenberg at [email protected], [email protected] and [email protected]. This email is the most updated Tracy Weissenberg's email found in 2026.
How to contact Tracy Weissenberg?
To contact Tracy Weissenberg send an email to [email protected], [email protected] or [email protected]. (updated on April 09, 2024)
What company does Tracy Weissenberg work for?
Tracy Weissenberg works for Pfizer
What is Tracy Weissenberg's role at Pfizer?
Tracy Weissenberg is Audience Engagement Strategy & Activation / Partnerships, Chief Marketing Office
What is Tracy Weissenberg's Phone Number?
Tracy Weissenberg's phone (212) ***-*380
What industry does Tracy Weissenberg work in?
Tracy Weissenberg works in the Marketing & Advertising industry.
Tracy Weissenberg Email Addresses
Tracy Weissenberg Phone Numbers
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