Tony Robson
Head of Marketing Operations & Go-To-Market Planning at University of Phoenix | Greater Phoenix Area
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Tony Robson serves as the Senior Director of Marketing Operations and Go-To-Market Planning at the University of Phoenix, where he leverages over two decades of expertise in data-driven performance marketing and brand development. In this pivotal role, Tony is responsible for orchestrating annual and quarterly program increment planning, ensuring that the university's marketing initiatives align seamlessly with its strategic objectives. His leadership extends to managing an in-house creative agency, where he oversees resource allocation and process governance, fostering a culture of innovation and high performance.
Tony's proficiency in hybrid project management methodologies—combining Agile and Waterfall approaches—enables him to adapt to the dynamic needs of the education sector, ensuring that marketing campaigns are executed efficiently and effectively. His focus on change management is crucial in navigating the complexities of a rapidly evolving marketplace, allowing the University of Phoenix to remain competitive and relevant.
Key projects under Tony's direction include the launch of integrated marketing campaigns that enhance brand visibility and drive lead generation, utilizing analytics to inform decision-making and optimize performance. His expertise in public relations and marketing communications further strengthens the university's outreach efforts, positioning it as a leader in higher education. With a passion for growing brands and building high-performance teams, Tony Robson continues to make a significant impact on the University of Phoenix's marketing landscape, driving innovation and delivering measurable results.
Head of Marketing Operations & Go-To-Market Planning at University of Phoenix in September 2021 to Present
Sr. Director, Brand Strategy & Marketing Operations at University of Phoenix in August 2019 to September 2021
Sr. Director, Head of Performance Marketing at University of Phoenix in February 2017 to August 2019
Director, Growth Marketing & Brand at Republic Services in July 2015 to December 2016
Associate Director, Brand Strategy & Advertising at Verizon in August 2013 to July 2015
Digital Performance Marketing Group Manager at Verizon in January 2007 to August 2013
Group Manager - National Brand Marketing at Verizon in January 2002 to January 2007
Vice President, Management Supervisor at McCann Worldgroup in January 2001 to January 2002
Account Supervisor - Latin America at DDB Worldwide in January 1999 to January 2002
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Product Vision
Scrum
Maximize Value
Product Road Mapping
Facilitation
Risk Management
Release Management
Feature Prioritization
Media Relations
Communications Strategy
Public Relations
Strategy
Digital Marketing
Advertising
Content Marketing
Marketing Strategy
Direct Marketing
Integrated Marketing
Brand Development
Marketing Communications
Marketing
CRM
Online Marketing
Competitive Analysis
Digital Strategy
Product Marketing
Email Marketing
Strategic Planning
Segmentation
Brand Management
Web Analytics
SEM
International Marketing
Product Development
Market Planning
Mobile Marketing
Relationship Marketing
Customer Insight
Brand Awareness
Sports Marketing
Go-to-market Strategy
Analytics
Customer Acquisition
B2B Marketing
Media Planning
Social Media Marketing
Business Development
Product Management
Management
Leadership
Strategic Partnerships
Lead Generation
Direct Response
Multicultural Marketing
Brand Development Strategy
Creative Direction
Marketing Research
Media Strategy
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Discover more about University of PhoenixWhat is Tony Robson email address?
Email Tony Robson at [email protected] and [email protected]. This email is the most updated Tony Robson email found in 2026.
What is Tony Robson phone number?
Tony Robson phone number is +14804044431 and +16025571530.
How to contact Tony Robson?
To contact Tony Robson send an email to [email protected] or [email protected]. If you want to call Tony Robson try calling on +14804044431 and +16025571530.
What company does Tony Robson work for?
Tony Robson works for University of Phoenix
What is Tony Robson's role at University of Phoenix?
Tony Robson is Head of Marketing Operations & Go-To-Market Planning
What industry does Tony Robson work in?
Tony Robson works in the Higher Education industry.
Tony Robson Email Addresses
Tony Robson Phone Numbers
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