Tom Mclean
Vice President, Pimsleur Language Programs at Simon & Schuster | South Salem, New York, United States
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Tom McLean serves as the Vice President of Pimsleur Language Programs at Simon & Schuster, where he leverages his extensive experience in general management to drive significant revenue growth and enhance the bottom line of this multi-million dollar product line. With a keen focus on digital product development, Tom leads a dynamic cross-functional team of 13 professionals, orchestrating the marketing and sales strategies that propel the Pimsleur brand within the competitive landscape of streaming audio and language learning.
Under his leadership, the Pimsleur Language Programs have seen a robust increase in subscription sales, thanks to Tom's strategic approach to P&L management and audience development. He is adept at integrating innovative marketing techniques, including SEO and social media strategies, to amplify brand visibility and engagement. His expertise in analytics allows him to harness data-driven insights, optimizing campaigns through multivariate testing and refining product offerings to meet the evolving needs of learners.
Tom's commitment to creative and branding strategy is evident in the way he positions Pimsleur as a leader in the language learning market. He oversees the development of both desktop and mobile applications, ensuring that the user experience is seamless and engaging. By fostering a collaborative environment and leading with a vision that blends creativity with analytical rigor, Tom McLean continues to elevate the Pimsleur Language Programs, making language learning accessible and enjoyable for a global audience.
Vice President, Pimsleur Language Programs at Simon & Schuster in November 2016 to Present
Senior Vice President, Pimsleur Language Programs at Simon & Schuster in November 2021 to Present
Senior Director, Product Management - IAC Applications at IAC in November 2014 to July 2016
Director, Digital Marketing - Books at Hearst Magazines in February 2013 to September 2014
Senior Director, Web Products at Consumer Reports in August 2007 to July 2012
Director, Integrated Marketing & Branding at Consumer Reports in September 2004 to August 2007
Marketing Creative Director at Consumer Reports in September 2002 to October 2004
Consultant at MasterCard International in July 2002 to September 2002
Senior Creative Director at Reader's Digest Association in January 2000 to January 2002
Creative Director - Series and New Media at Reader's Digest Association in June 1997 to July 2000
Senior Copywriter at Reader's Digest Association in October 1996 to June 1997
Copywriter at Reader's Digest in September 1992 to August 1996
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Colgate University, BA, January 1987 to January 1991
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P&L Management
Team Leadership
Paid Content
Digital Strategy
Digital Marketing
Direct Marketing
Content Strategy
Online Marketing
Integrated Marketing
Email Marketing
SEM
SEO
Publishing
E-commerce
Product Marketing
Marketing
Product Management
Social Media
Digital Media
Analytics
Copywriting
Direct Mail
Customer Acquisition
Newsletters
Creative Direction
Magazines
Web Analytics
Multi-channel Marketing
Editorial
Content Development
Cross-functional Team Leadership
Budgets
Online Advertising
Start-ups
Mobile Devices
Content Management
Mobile Marketing
Corporate Branding
Mobile Applications
Web Marketing
Search Engine Optimization (SEO)
Business Strategy
Hiring Employees
Product Requirements Definition
Business Case Preparation
Budget Management
Introducing New Products
Multivariate Testing
Team Management
Leadership
Product Development
Strategic Partnerships
Marketing Strategy
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Discover more about Simon & SchusterWhat is Tom Mclean email address?
Email Tom Mclean at [email protected] and [email protected]. This email is the most updated Tom Mclean's email found in 2026.
What is Tom Mclean phone number?
Tom Mclean phone number is 914-263-7493.
How to contact Tom Mclean?
To contact Tom Mclean send an email to [email protected] or [email protected]. If you want to call Tom Mclean try calling on 914-263-7493. (updated on March 25, 2024)
What company does Tom Mclean work for?
Tom Mclean works for Simon & Schuster
What is Tom Mclean's role at Simon & Schuster?
Tom Mclean is Vice President, Pimsleur Language Programs
What industry does Tom Mclean work in?
Tom Mclean works in the Online Media industry.
Tom Mclean Email Addresses
Tom Mclean Phone Numbers
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