Tom Marciw
Marketing Manager/Media Manager at General Motors | Detroit Metropolitan Area
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Tom Marciw serves as the Marketing Manager/Media Manager at General Motors, where he leverages his extensive expertise in integrated media strategy to drive impactful advertising campaigns. With a career rooted in a passion for marketing and a commitment to innovative thinking, Tom has successfully navigated the complexities of both traditional and digital media landscapes. His role involves the meticulous coordination of Tier 1, 2, and 3 media strategies, ensuring that each campaign resonates with diverse consumer segments across national, DMA, and dealer levels.
At General Motors, Tom has spearheaded several key projects that exemplify his strategic prowess. He has developed and executed comprehensive media strategies that encompass a wide range of channels, including TV, radio, print, out-of-home (OOH), search, display, and social media. By grounding these strategies in deep consumer insights, Tom ensures that every campaign not only reaches its target audience but also engages them meaningfully. His ability to negotiate effectively with media partners has resulted in optimized budgets and enhanced campaign performance.
In addition to his technical skills in media negotiation and account management, Tom is committed to building strong teams and fostering a culture of mentorship within his department. His experience in African American media planning and out-of-home advertising further enriches his approach, allowing him to create campaigns that are both inclusive and impactful. With a can-do attitude and a focus on client engagement, Tom Marciw continues to be a driving force in the evolution of General Motors' marketing efforts, consistently delivering results that align with the company's vision and objectives.
Marketing Manager/Media Manager at General Motors in January 2014 to Present
Media Director VP at Fruchtman Marketing in January 2012 to January 2013
Media Director/Associate Media Director at Starcom MediaVest Group in January 2004 to January 2012
Media Director/Associate Media Director cont. at Starcom MediaVest Group in January 2004 to January 2012
Media Supervisor at Starcom MediaVest Group in January 2000 to January 2004
Senior Media Planner - Assistant Media Planner at Bozell in January 1995 to January 2000
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Promotional Marketing
Product Promotion
Marketing
Marketing Strategy
Strategic Leadership
Team Management
Team Leadership
Building Strong Teams
Account Management
Presentation Development
Presenter
Coaching
Client Relationship Building
Client Communication
Client Engagement
Client Retention
Media Strategy
Expertise in strategic planning
Media Planning
Multicultural
Diversity
Hispanic Media Planning
African American Media Planning
Asian Media Planning
Media Evaluation
Online Advertising
Broadcast Advertising
Print Advertising
Out of Home Advertising
Emerging Media
Media Negotiation
Branding Campaigns
retail campaigns
Campaign Optimization
Ad Serving
Contextual Advertising
Non-traditional Media
Campaign Implementation
comScore
Ad Networks
IMS
Media Research
Brand FX
Mendelsohn
Simmons
Scarborough
Mentoring Of Staff
MRI
Outdoor Advertising
CRM
Digital Marketing
Web Marketing
Campaigns
Integrated Marketing
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Discover more about General MotorsWhat is Tom Marciw email address?
Email Tom Marciw at [email protected] and [email protected]. This email is the most updated Tom Marciw email found in 2026.
What is Tom Marciw phone number?
Tom Marciw phone number is +17346741767 and +16173471362.
How to contact Tom Marciw?
To contact Tom Marciw send an email to [email protected] or [email protected]. If you want to call Tom Marciw try calling on +17346741767 and +16173471362.
What is Tom Marciw net worth?
Tom Marciw has an estimated net worth of $150,000 to $249,999
What company does Tom Marciw work for?
Tom Marciw works for General Motors
What is Tom Marciw's role at General Motors?
Tom Marciw is Marketing Manager/Media Manager
What industry does Tom Marciw work in?
Tom Marciw works in the Motor Vehicle Manufacturing industry.
Tom Marciw Email Addresses
Tom Marciw Phone Numbers
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