Tom Lucido
Senior Vice President, Global Strategy at UM Worldwide | United States
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Tom Lucido serves as the Senior Vice President of Global Strategy at UM Worldwide, where he leverages his extensive experience in strategic and analytic marketing to drive impactful business outcomes. In his current role, Tom has been instrumental in implementing strategic intelligence best practices across the global agency, functioning as a key in-house consultant reporting directly to the Chief Intelligence Officer. His focus on enhancing operational effectiveness has not only streamlined processes but also fostered a culture of data-driven decision-making.
One of Tom's hallmark initiatives has been the development of a comprehensive audience strategy that emphasizes customer lifetime value (CLV) as a core driver of profitable growth. By integrating advanced market research methodologies and competitive intelligence, he has crafted a robust framework that empowers existing clients while attracting new business. His expertise in survey design and questionnaire design has been pivotal in gathering actionable insights, enabling the agency to tailor marketing strategies that resonate with diverse consumer behaviors.
Tom's leadership extends beyond strategy formulation; he is a proven culture creator who inspires teams to embrace analytics as a cornerstone of marketing effectiveness. His ability to forecast trends and analyze market dynamics positions UM Worldwide at the forefront of the industry, ensuring that the agency not only meets but exceeds client expectations. With a keen eye for business development and a commitment to enhancing the customer experience, Tom Lucido continues to redefine what it means to be a strategic marketer in today’s rapidly evolving landscape.
Senior Vice President, Global Strategy at UM Worldwide in September 2023 to Present
Senior Vice President, Research and Analytics at UM Worldwide in March 2021 to August 2023
Vice President, Research and Analytics at UM Worldwide in October 2018 to March 2021
Sr. Director, Business Development at comScore, Inc. in March 2017 to October 2018
Director, Business Development at comScore, Inc. in May 2016 to March 2017
Sr. Director, Client Services at Millward Brown Digital in February 2015 to April 2016
Director, Client Services at Millward Brown Digital in July 2014 to February 2015
Manager, Client Services at Millward Brown Digital in July 2013 to June 2014
Sr. Associate, Client Services at Millward Brown Digital in June 2011 to June 2013
Client Engagement Manager at J.D. Power and Associates in May 2011 to June 2011
Client Engagement Supervisor at J.D. Power and Associates in September 2010 to April 2011
Research Supervisor at J.D. Power and Associates in March 2008 to September 2010
Research Specialist at J.D. Power and Associates in February 2007 to February 2008
Research Associate at J.D. Power and Associates in February 2006 to January 2007
Research Intern at J.D. Power and Associates in October 2005 to January 2006
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SPSS
Survey Design
Survey Research
Statistics
Quantitative Research
Research Design
Data Analysis
Market Research
Marketing Research
Analytics
Online Research
Marketing Strategy
Customer Insight
Segmentation
Analysis
Questionnaire Design
Consumer Behaviour
Focus Groups
Competitive Intelligence
Advertising Research
Marketing Analytics
Client Services
Consumer Behavior
Forecasting
Sales
Business Strategy
Business Development
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Discover more about UM WorldwideWhat is Tom Lucido email address?
Email Tom Lucido at [email protected]. This email is the most updated Tom Lucido email found in 2026.
What is Tom Lucido phone number?
Tom Lucido phone number is +15862193711 and +16073752645.
How to contact Tom Lucido?
To contact Tom Lucido send an email to [email protected]. If you want to call Tom Lucido try calling on +15862193711 and +16073752645.
What company does Tom Lucido work for?
Tom Lucido works for UM Worldwide
What is Tom Lucido's role at UM Worldwide?
Tom Lucido is Senior Vice President, Global Strategy
What industry does Tom Lucido work in?
Tom Lucido works in the Advertising Services industry.
Tom Lucido Email Addresses
Tom Lucido Phone Numbers
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