Following a career working within multi-national CPG organizations, joined Fiera Foods, a large, fast-growing, privately-owned commercial bakery operation based in Toronto.
Prior to Fiera Foods, served six years as President at ConAgra Foods Canada, successfully launching the Healthy Choice frozen brand, and Orville Redenbacher Ready-to-Eat popcorn. Led the acquisition of Del Monte Canada in 2012, and the expansion of ConAgra's private label business with the more recent acquisition of Ralcorp Inc in 2013.
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Managed/led large sales organizations in both Canada and U.S. with Frito Lay (DSD), and Molson Coors. As VP Sales with ConAgra, had an opportunity to work with businesses in Mexico and India on a consultative basis.
Assumed the role of Board Chair for the Food and Consumer Products of Canada (FCPC) in 2013, including leadership of the Governance committee.
Key Experiences: Executive level team leadership, acquisitions and integration, new product/business development, board work, organization redesign, executive level coaching, pricing architecture, private label business development, industry association leadership.
Specialties: Market strategy, customer management, people development/succession planning, change management, category/business insights, sales force management
Executive VP & General Manager @ General management of a successful, privately owned commercial bakery alliance that services the North American market from four production facilities and six individual companies based in Toronto. An alliance of bakery entities including Fiera Foods, Bakery Deluxe, Upper Crust, CMS Fillings, Tristar Bakers Inc and Marmora Freezing Co. Combined, the alliance produces high quality bagels, croissants, artisan breads/rolls and pastries for food service operators and major retailers under our customer's own brands, as well as branded offerings under the premium Bon Appe line featuring exclusive use of the Nutella branded chocolate hazelnut spread in our products. From September 2014 to Present (1 year) Toronto, Canada AreaManaging Director @ Providing consulting services to the food, baking and consumer products industries. Currently providing managerial services to various bakeries including Upper Crust, Bakery Deluxe and Fiera Foods, and industry distributors; Tristar Bakers Inc and CMS Fillings. From September 2014 to Present (1 year) Oakville, Ontario, CanadaPresident @ Reset the growth/investment strategy (2008), launched Healthy Choice frozen entrees in Canada (2009), and managed the acquisition/integration of Del Monte Canada (2012). From June 2008 to June 2014 (6 years 1 month) Vice President, Sales @ Joined the organization in a change management capacity with an immediate goal of re-staffing the customer team's talent, while improving engagement and retention. Ultimately the primary objective was to restore and enhance the profitability of the Canadian division. From August 2004 to May 2008 (3 years 10 months) Vice President, Sales @ Introduced a more defined people development/ talent management strategy to the customer team, while supporting a change to analytical-based customer selling. From January 2003 to July 2004 (1 year 7 months) Vice President , Customer Development- Canada @ Vice President, Customer Development (2001-2002) Vice President, Business Development- Supermarkets & Club (1999-2001) Area Vice President, Ontario Region (1996-1998) From April 1990 to December 2002 (12 years 9 months) Zone Sales Leader @ Managed a team of over 200 associates during a high-growth period of change in Tampa, FLA. With 16 direct reports, successfully integrated aggressive DSD route capacity additions following the demise of Eagles snacks in 1996. Our team recorded top 10 growth numbers in the US out of 100+ market zones. From March 1995 to December 1996 (1 year 10 months) Tampa/St. Petersburg, Florida AreaDistrict Manager @ Managed major customers, a team of key account managers and retail sales representatives. From 1980 to 1990 (10 years)
Bachelor of Business Administration (BBA), Business Administration and Management, General @ Ryerson University From 1977 to 1980 High School, General Studies @ Alderwood Collegiate From 1973 to 1977 Tom Gunter is skilled in: Pricing Strategy, Cross-functional Team..., Commercialization, Key Account Management, People Development, Brand Management, Categorization, Supply Chain Management, Pricing, Sales Plan, P&L Responsibility, Sales Management, Strategic Planning, Segmentation, Market Planning, Competitive Analysis, Business Strategy, Leadership, Profit, Sales, Inventory Management, P&L Management, New Business Development, Integrated Marketing, Business Planning, Strategy, CRM, Business Development, Account Management, Growth Strategies