CMO/Partner for the research-based marketing firm, Ascend2
Jacksonville, Florida Area
Partner and Chief Marketing Officer
November 2013 to Present
Director of Freeware
February 2013 to October 2013
Jacksonville, Florida Area
Senior Director of Content & Business Development
January 2012 to January 2013
Jacksonville, Florida Area
Director, Marketing & Business Development
March 2009 to December 2011
April 2008 to March 2009
February 2003 to April 2008
February 2002 to February 2003
National Institute of Business Management
August 1999 to October 2002
National Institute of Business Management
Assistant Marketing Director
September 1997 to August 1999
Thompson Publishing Group
April 1995 to September 1997
Thompson Publishing Group
September 1993 to April 1995
Marketing agencies, marketing technology and data companies partner with Ascend2 to generate demand and supplement content. While traditional research firms continue to offer “sponsorships” that place your logo on their cover, white label research firms (a category created by Ascend2) produce customizable research reports that focus all attention on your brand. This brand focus not only puts... Marketing agencies, marketing technology and data companies partner with Ascend2 to generate demand and supplement content. While traditional research firms continue to offer “sponsorships” that place your logo on their cover, white label research firms (a category created by Ascend2) produce customizable research reports that focus all attention on your brand. This brand focus not only puts a spotlight on your marketing proficiencies, it also positions your firm as a thought leader on the topic. A research partnership with Ascend2 is a turnkey program to supplement your inbound marketing results and provide leads to your demand gen program. Our Research Partner Programs include: • A branded research report on a key marketing topic and an exclusive benchmark segment • A branded email campaign to generate additional leads from our 50,000+ subscribers. • Research partner program guidance to help you fully understand and utilize the research. • Guaranteed quantities of leads (national 400-800, worldwide 550-1,100). If you are interested in finding out if our Research Partner Program can quickly help with your lead generation program, please contact me and we can set-up a 30 minute Client Assessment Evaluation.
What company does Todd Lebo work for?
Todd Lebo works for Ascend2
What is Todd Lebo's role at Ascend2?
Todd Lebo is Partner and Chief Marketing Officer
What industry does Todd Lebo work in?
Todd Lebo works in the Marketing and Advertising industry.
LEADER: Develop departments with focus on teamwork, hire based on individual's capacity to grow and fit with team, and implement processes and procedures to increase efficiency. MARKETER: Leverage 20 years of experience optimizing marketing campaigns, developing and implementing strategy and driving revenue for a wide range of business models. BUSINESS DEVELOPMENT SPECIALIST: Build strategic alliances with companies that foster relationships, drive ROI and meet short-term and long-term goals. STRATEGIST AND INNOVATOR: Understand how to construct a strategy get buy-in and develop a practical plan to implement, measure and optimize to a changing and competitive marketplace. CHANGE AGENT: Lead various functions within a company to meet specific challenges, including marketing, product development, business development and content. SUBJECT EXPERT: Experience leading teams in marketing and content on diverse marketing topics, such as: lead generation, social media, email, search, content marketing, optimization, list building, event marketing, lead nurturing, value proposition, analytics, mobile and more.Partner and Chief Marketing Officer @ Marketing agencies, marketing technology and data companies partner with Ascend2 to generate demand and supplement content. While traditional research firms continue to offer “sponsorships” that place your logo on their cover, white label research firms (a category created by Ascend2) produce customizable research reports that focus all attention on your brand. This brand focus not only puts a spotlight on your marketing proficiencies, it also positions your firm as a thought leader on the topic. A research partnership with Ascend2 is a turnkey program to supplement your inbound marketing results and provide leads to your demand gen program. Our Research Partner Programs include: • A branded research report on a key marketing topic and an exclusive benchmark segment • A branded email campaign to generate additional leads from our 50,000+ subscribers. • Research partner program guidance to help you fully understand and utilize the research. • Guaranteed quantities of leads (national 400-800, worldwide 550-1,100). If you are interested in finding out if our Research Partner Program can quickly help with your lead generation program, please contact me and we can set-up a 30 minute Client Assessment Evaluation. From November 2013 to Present (2 years) Jacksonville, FLDirector of Freeware @ Led launch of freeware program across multiple business units, targeting the software developer and testing communities. For this new program, the strategy included building community, generating downloads and driving revenue through the up-sell to paid products. • Launched three freeware products and two websites in first three months on job • Exceeded projections with 16,000 downloads in the first five months for LoadUIWeb • Generated quarter over quarter increase in revenue of paid product, LoadUIWeb Pro • Surpassed freeware program download goals each quarter • Developed GTM plan, created content strategy, and implemented up-sell path for each product • Planned and managed social media campaigns that resulted in more than 10,000 downloads • Managed and set-up extension in Chrome Store • Performed duties of project manager for five product launches From February 2013 to October 2013 (9 months) Jacksonville, Florida AreaSenior Director of Content & Business Development @ Led group responsible for all free and paid content for MarketingSherpa and MarketingExperiments brands, adapting to change in the marketplace to best serve the needs of the audience, while generating leads, building brand and driving revenue for organization. • Launched two high-end video-based online training courses on Value Proposition and Landing Page Optimization • Built video production department with green room, allowing for production of training and promotional videos • Programmed content for three major marketing events (four-day events) in topic areas of email, optimization and B2B marketing • Developed how-to special report series, 30-Minute Marketer, used for content licensing, promotional programs and list-building campaigns • Created new cross-department process to produce benchmark reports to increase efficiencies, adapt to ideal customers needs, and generate a high-quality product From January 2012 to January 2013 (1 year 1 month) Jacksonville, Florida AreaDirector, Marketing & Business Development @ Led group responsible for all revenue from paid publications, events, content licensing, sponsorship and training. Developed new products and channels while optimizing existing programs. • 30% increase in Email Summit 2010 ticket sales • Sold-out tickets for first-ever Optimization Summit in 2011 • Launched sponsorship program for Sherpa webinars that generated $240,000 in first year • Launched successful Sherpa Email and B2B Marketing Training Tour • Built strong strategic relationship with Cisco to train channel partners in various marketing skills. Program included four-city road tour, online training, content licensing, keynote speaking, and optimization services • Increased content licensing by 125% in one year • Developed book sponsorship program that generated $150,000 in first year • Launched new benchmark reports on social media, optimization, lead generation and more • Launched new handbooks on email, social and B2B marketing From March 2009 to December 2011 (2 years 10 months) Publications Director @ Led business unit that produced benchmark reports, handbooks, special reports and other paid products on topics including lead generation, email, search, social media, ecommerce, online advertising and B2B marketing. Accomplishments included: • Launched and built marketing strategy for five publications, including record sales month for new product • Developed budget and strategic business plan for publications unit • Built strategic alliances with industry partners to build new marketing channels • Led team of writers and researches, building new processes for publication unit From April 2008 to March 2009 (1 year) Marketing Director @ Successfully led a team that marketed five B2B and B2C newsletters, ancillary products and new product development. • Built and nurtured team that produced repeatable process that grew circulation by 15% – 20% across four major product lines • Optimized testing program that resulted in new direct mail packages across all products and the expansion of marketing channels • Developed and implemented successful launch of high price B2B niche product, a new business model for Kiplinger From February 2003 to April 2008 (5 years 3 months) Circulation Consultant @ Responsible for all circulation functions of Kiplinger's Retirement Report, a large consumer financial newsletter. My first year as manager resulted in a 15% growth in the circulation base. • Developed and implemented a strategic marketing plan that included campaign testing, partnership development and content direction • Engaged in strategic product planning using value proposition analysis, customer personas, market research, survey development and analysis • Led campaign optimization including direct mail concept development, copywriting, creation of affinity programs, site-license sales, and development and implementation of ecommerce plan • Developed repeatable processes in marketing and circulation planning that was implemented on other Kiplinger product lines, including The Kiplinger Letter and The Kiplinger Tax Letter From February 2002 to February 2003 (1 year 1 month) Marketing Director @ Led marketing, art and production staff to exceed budget goals for eight newsletters and more than 50 books. Product lines included management, human resources, and small business with a $5 million marketing budget. Department responsibilities included all aspects of direct response campaigns, new product development, renewals and billings, electronic publishing, list management, ancillary products, telemarketing, cross-sell/up-sell programs, and joint ventures. • Hired, developed and managed successful production, design and marketing staff that increased sales by 24% in one year • Tested three new packages for mature product lines that beat control packages by 18-35% • Implemented a renewal at birth campaign that resulted in 12% renewal lift • Optimized the budgeting process for marketing, production, and art departments • Developed analytical tools resulting in quick and accurate forecasting of direct response campaigns • Created a repeatable process for producing new marketing campaigns, reducing production time and increasing profitability From August 1999 to October 2002 (3 years 3 months) Assistant Marketing Director @ From September 1997 to August 1999 (2 years) Marketing Manager @ Planned and executed all marketing activities for seven B2B publications in the environmental and human resource markets. • Prepared 18 month marketing plans for publications • Analyzed competitive market, climate, positioning, past promotional results, and expected results for all products • Developed strong project management and organization skills and performed extensive list research and analysis for over 40 direct mail and telemarketing campaigns per year • Negotiated list exchanges, coordinating and meeting deadlines and time frames for marketing promotions, updating promotional packages, renewal letters, telemarketing scripts From April 1995 to September 1997 (2 years 6 months) List Manager @ From September 1993 to April 1995 (1 year 8 months) Todd Lebo is skilled in: Online Advertising, Marketing Strategy, Lead Generation, Copywriting, Market Research, B2B Marketing, Marketing, B2B, SEM, E-commerce, Direct Mail, Promotions, Newsletters, Multi-channel Marketing, Strategy, Email Marketing, Social Media Marketing, Event Marketing Strategy, Event Based Marketing, Value Propositions, Content Marketing, Complex Sales, Business Development, Strategic Planning, Direct Response, Budgets, Publishing, Engaging Speaker, Social Media, Marketing Automation, Content Strategy, Analytics, Web Analytics, Direct Marketing, Google Analytics, SEO, Landing Page..., Online Marketing, Demand Generation, Integrated Marketing, Digital Marketing, Market Planning, Mobile Marketing, Web Marketing, PPC, Digital Strategy, Content Development
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 1 month(s)
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