Toan Ravenscroft's Email Addresses & Phone Numbers

📖 Summary

An experienced communications professional who delivers impactful domestic and international campaigns, specialising in sports PR and leveraging sponsorships across a range of clients and sectors. Combines consistently strong campaign delivery with a strategic approach, creative drive, first-rate client relationship skills, an entrepreneurial approach to business development and established team leadership and management skills.Senior Account Director @ Leading communications campaigns in the sports and fitness category. Strengthening my sports PR work in an industry-leading, creative agency that is focussed on sport, whilst also broadening my skills through leading sponsorship, events, digital and social media activity. Clients: - Reebok UK - continued PR activity to reposition Reebok as the number 1 fitness brand by 2020. Developing the long-standing press office function, to now overseeing an integrated team combining social media community management, content creation, PR and experiential - Sky Bet sponsorship of the Football League - creation and delivery of the Sky Bet Transfer Fund to establish the brand as the number 1 bookmaker with Football League fans - NatWest rugby - Coca-Cola FIFA World Cup 2014 global campaign The first M&C Saatchi Sport & Entertainment representative selected as a member of the Under 30 Group of future agency leaders, including attendance at the biannual M&C Saatchi Worldwide Meeting in Stockholm From December 2013 to Present (2 years 1 month) London, United KingdomTeam Head and Senior Account Director @ Responsible for the development, performance and client delivery on the dedicated Sport Team. Progressed to Senior Account Director in June 2012 and subsequently led a team of eight as Team Head from September 2012. Highlights: • Nike – leading the UK PR campaigns for the Running and Digital Sport categories, including key launches such as Nike+ FuelBand, London 2012 innovations and quarterly footwear and apparel releases. Delivery of the PR element of the Make It Count integrated campaign which led to Nike dominating the social media conversation. Handling high-profile athlete appearances and managing media for events such as Nike+ Run To The Beat. • England and Wales Cricket Board – responsible for the addition of the client from lead generation, through strategic planning, creative development, budget planning to pitch and delivery of a strong first year. Included launching cricket’s summer with the Whatzat interactive game and delivering PR and content for the Friends Life t20 tournament. • LOCOG Ticketing – joined the Olympic Games ticketing campaign before driving the campaign for the Paralympic Games. A specific highlight was planning and media managing International Paralympic Day to deliver more than 300 pieces of coverage, which led to 200,000 ticket applications in the first weekend helping deliver over-subscribed Paralympic sessions. • Sponsorship – extensive experience of leveraging assets across a variety of sports for a range of businesses, examples include: (i) Vodafone’s PR campaign to leverage their title sponsorship of Vodafone McLaren Mercedes through their VIP consumer offering. (ii) the Performance Team PR element of BMW’s London 2012 partnership, delivering over 1,000 media impressions, including a series of EfficientDynamics features, the launch of the Mini MINI and the MINI Jump at Tower Bridge. Seconded to their Games-time operations to drive continued awareness, handle key announcements and handle reactive issues. From July 2012 to November 2013 (1 year 5 months) Account Director @ Joined Team Sport at freuds in the summer of 2011, ahead of the biggest summer of sport in the UK. Clients: LOCOG, Nike, BMW Group (UK), Gatorade (PepsiCo) From June 2011 to June 2012 (1 year 1 month) London, United KingdomSenior Account Manager - Sport @ Progressed from graduate trainee through five job roles to Senior Account Manager within four years, helped establish the Sport team with senior colleagues as an inaugural member of the three-person team. Activity spanned public and private sector clients across consumer PR, corporate PR and internal communications and included domestic activation and multi-market campaign management, plus work as part of integrated McCann Worldgroup client teams with sister agencies to provide experience of all marketing disciplines. Clients included: EDF Energy, MasterCard, England 2018 World Cup Bid (international), Sainsbury's sponsorship of the London 2012 Paralympic Games, Mobil 1 Motorsport, Soccerex, QIPCO British Champions Series and The Jockey Club From May 2010 to June 2011 (1 year 2 months) Assistant Account Executive - Account Manager (Consumer) @ Joined the Weber Shandwick Consumer PR department as a fresh-faced, eager-to-learn graduate. Worked across many results-driven campaigns in the UK and globally for The Foreign & Commonwealth Office, Samsung, Unilever ice cream, Microsoft Windows Mobile, RBS, MasterCard, England 2018 World Cup Bid and Sochi 2014 Winter Olympic and Paralympic Bid. An example from ExxonMobil included: Coordinating an EMEA advocacy-led campaign with senior clients to help underpin a turnaround of their Commercial Vehicle Lubricants business to return to profit in the region. Managing their global motorsports communications to support a number of technology partnerships – particular success through the inception and implementation of a globally-relevant video content idea called the Lewis Hamilton Mobil 1 Supercircuit in 2008, which delivered 250,000+ views. Selected for interest and competence in strategy, to become youngest member of the cross-level, EMEA Strategic Champions group challenged to spread insights-based planning through all work. Developed a strong grounding across core skills including: media relations, client relations, creative thinking, new business, media planning, measurement, financial process, presenting and writing. From July 2006 to May 2010 (3 years 11 months) London, United KingdomCampaigns and PR Officer - Vice President of the Students' Union @ An elected sabbatical officer position. Highlights: • Successful creation and implementation of numerous Union campaigns to represent student interest and uphold our external reputation through PR, OOH, owned channels and direct marketing, including: “Get It Out” in partnership with Keep Wales Tidy, “Leave Markets to Del Boy” H.E. funding campaign, “Use It!” Keep Wednesday Afternoons Free campaign and “Make A Date With Your Health 2006” campaign. • Executive Board Director of Cardiff Union Services Ltd (turnover of £6M) and Trustee of Union. • Holder of key relationships with leaders of the local community, Cardiff City council and University. • Efficient development of a number of campaigns and tight control of an annual budget. • Line management of 10 part-time officers and completion of NVQ Level 4 in Leadership. From July 2005 to July 2006 (1 year 1 month) Cardiff, United KingdomBsc, Politics @ Cardiff University / Prifysgol Caerdydd From 2002 to 2005 A-levels, GCSEs @ Newent Community School From 1995 to 2002 Toan Ravenscroft is skilled in: Public Relations, Media Relations, Integrated Marketing, Marketing Communications, Strategic Communications, Digital Marketing, Sports, Strategic Planning, Internal Communications, Account Management, Sports Marketing, Communications Planning, Creative Writing, Talent Management, Social Media