Tj Hanel
Director Omni Commerce RMN National Retailer Media Strategy at Kellanova | Portage, Michigan, United States
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Tj Hanel serves as the Director of Omni Commerce RMN National Retailer Media Strategy at Kellanova, where he leverages his extensive experience in eCommerce and performance marketing to drive innovative strategies that enhance retailer media effectiveness. In this pivotal role, Tj is responsible for developing and executing comprehensive retailer media strategies that not only optimize day-to-day budgets but also ensure alignment with overarching business objectives. His expertise spans various emerging platforms, including Instacart, DoorDash, and Shipt, as well as established giants like Kroger.com, making him a key player in navigating the evolving landscape of digital retail.
Under Tj's leadership, the team focuses on fostering a culture of test and learn, encouraging experimentation that leads to actionable insights and improved execution excellence. He is adept at managing relationships with RMN agencies, ensuring that Kellanova's media initiatives are both innovative and effective. Tj's commitment to building internal retailer media capabilities is evident in his strategic approach to evolving tactics and landscapes, ensuring that Kellanova remains at the forefront of the consumer goods industry.
With a strong foundation in account management, price pack architecture, and process improvement methodologies like Lean Manufacturing and Six Sigma, Tj combines analytical rigor with creative problem-solving. His leadership not only drives performance marketing success but also enhances the overall consumer experience, positioning Kellanova as a leader in the fast-moving consumer goods (FMCG) sector. As he continues to navigate the complexities of omni-channel commerce, Tj Hanel's insights and strategies will undoubtedly shape the future of retailer media in the industry.
Director Omni Commerce RMN National Retailer Media Strategy at Kellanova in May 2024 to Present
Director Omni Commerce Grocery (Kroger) and Demand Platforms at Kellanova in October 2023 to May 2024
Director Omni eCommerce Demand Platform Lead at Kellogg Company in March 2022 to May 2024
Senior Manager eCommerce Emerging Platforms and Innovation at Kellogg Company in November 2019 to March 2022
Brand Manager On The Go Innovation Kellogg Snacks NA at Kellogg Company in July 2017 to November 2019
Lead Packaging Engineer-Snacks Innovation at Kellogg Company in January 2011 to July 2017
Senior Packaging Engineer at GOJO Industries in August 2009 to January 2011
Senior Package Engineer Total Delivered Cost at Campbell Soup Company in January 2008 to August 2009
Project Packaging Engineer Operations at Campbell Soup Company in April 2006 to January 2008
Buyer Flexible Packaging/Labels at Campbell Soup Company in August 2004 to October 2005
Packaging Development Engineer at Campbell Soup Company in June 2003 to August 2004
Associate Packaging Engineer Beverage at Campbell Soup Company in April 2002 to June 2003
Packaging Intern at Alcoa Flexible Packaging Company in January 2000 to January 2000
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Shopper Marketing
OMNI
Food Industry
Innovation Development
Retail Sales
Business Development
New Media
Digital Marketing
Marketing Strategy
Marketing
Digital Media
Packaging Design
Customer Marketing
Consumer Products
Packaging
Food Packaging
Cross-functional Team Leadership
Product Development
Commercialization
Supply Chain
Continuous Improvement
Corrugated
Manufacturing
R&D
Lean Manufacturing
Six Sigma
Plastics
Product Innovation
Food
GMP
FMCG
Process Improvement
Packaging Engineering
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Discover more about KellanovaWhat is Tj Hanel email address?
Email Tj Hanel at [email protected]. This email is the most updated Tj Hanel email found in 2026.
What is Tj Hanel phone number?
Tj Hanel phone number is +12699612261.
How to contact Tj Hanel?
To contact Tj Hanel send an email to [email protected]. If you want to call Tj Hanel try calling on +12699612261. (updated on October 29, 2024)
What company does Tj Hanel work for?
Tj Hanel works for Kellanova
What is Tj Hanel's role at Kellanova?
Tj Hanel is Director Omni Commerce RMN National Retailer Media Strategy
What industry does Tj Hanel work in?
Tj Hanel works in the Food And Beverage Services industry.
Tj Hanel Email Addresses
Tj Hanel Phone Numbers
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