Terry Oneil
Managing Director - Head of Embedded Payments and Strategic Fintech Partnerships at Citi | New York, New York, United States
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Terry Oneil serves as the Managing Director and Head of Embedded Payments and Strategic Fintech Partnerships at Citi, where he leverages his extensive expertise in consumer payments to drive transformative initiatives across the organization. With a strong focus on product management and marketing, Terry is at the forefront of enhancing Citi's point-of-sale financing capabilities. His leadership is pivotal in developing and introducing innovative product sets and merchant capabilities that not only re-envision user experiences but also strategically position Citi to capture increased market share and revenue growth.
Terry's role encompasses direct accountability for P&L management, product development, user experience design, merchant acquiring, and sales and marketing strategies. His ability to navigate large-scale matrix organizations as an "intra-preneur" has resulted in the successful launch of several key projects that align with Citi's broader strategic objectives. By fostering strategic fintech partnerships, he is instrumental in integrating cutting-edge technologies that enhance customer engagement and loyalty programs, ultimately driving returns for both Citi and its partners.
With a robust skill set that includes risk management, program management, and go-to-market strategies, Terry is adept at identifying consumer behavior trends and leveraging them to create compelling value propositions. His commitment to innovation and excellence in consumer payments not only positions Citi as a leader in the financial services industry but also sets a benchmark for future developments in embedded payment solutions. Through his visionary leadership, Terry Oneil continues to shape the landscape of payments, ensuring that Citi remains at the forefront of industry evolution.
Managing Director - Head of Embedded Payments and Strategic Fintech Partnerships at Citi in March 2024 to Present
Managing Director - Head of Embedded Payments and Strategic Growth at Citi in January 2022 to March 2024
Managing Director & Chief Marketing Officer Citi Retail Services at Citi in July 2020 to January 2022
Managing Director, Head of Cobrand Portfolio, Product Marketing and Analytics at Citi in April 2017 to July 2020
Managing Director, Head of Co-Brand Products and Strategic Marketing at Citi in September 2014 to April 2017
Managing Director, Head of Healthcare Payments at Citi in April 2013 to September 2014
Managing Director, N.A. Cards. Head of Branded Cards Portfolio at Citi in October 2009 to May 2013
Managing Director, Citi Cards. Head of Affluent Segment Portfolio at Citi in June 2006 to October 2009
Senior Vice President, North American Cards. Head of Consumer Travel Portfolio at Citi in August 2003 to June 2006
Director, Citi eConsumer: Head of Business Development and Partnerships at Citi in November 2000 to November 2003
Senior Director, Visa USA Merchant Services at Visa in May 1999 to November 2000
Director, Visa USA Co-Branded Card Programs at Visa in September 1998 to May 1999
Vice President; PNC Bank Card Marketing at PNC in May 1997 to September 1998
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Business Management
Product Management
Contract Negotiation
Partner Relationship Management
Marketing Management
Product Development
Consumer Strategy
Consumer Behaviour
Marketing Strategy
Segmentation
Partner Management
Management
Strategic Partnerships
Strategy
Cross-functional Team Leadership
Analytics
Risk Management
Vendor Management
Business Development
Financial Services
Competitive Analysis
Credit Cards
Business Analysis
Executive Management
Sales
Cards
Portfolio Management
Business Strategy
Marketing
Program Management
Go-to-market Strategy
Relationship Management
Credit
Banking
Payments
CRM
Loyalty Programs
Debit Cards
Electronic Payments
Mobile Payments
E-commerce
Payment Systems
Customer Acquisition
E-payments
Loyalty Marketing
Mobile Commerce
Start-ups
P&L Management
Internet Banking
Payment Card Processing
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Discover more about CitiWhat is Terry Oneil email address?
Email Terry Oneil at [email protected]. This email is the most updated Terry Oneil email found in 2026.
What is Terry Oneil phone number?
Terry Oneil phone number is +16467041054 and +12052230802.
How to contact Terry Oneil?
To contact Terry Oneil send an email to [email protected]. If you want to call Terry Oneil try calling on +16467041054 and +12052230802.
What company does Terry Oneil work for?
Terry Oneil works for Citi
What is Terry Oneil's role at Citi?
Terry Oneil is Managing Director - Head of Embedded Payments and Strategic Fintech Partnerships
What industry does Terry Oneil work in?
Terry Oneil works in the Financial Services industry.
Terry Oneil Email Addresses
Terry Oneil Phone Numbers
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