Ted Wilkins
Managing Director at DIRECTed Consulting | Irvine, California, United States
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As the Managing Director at DIRECTed Consulting, Ted Wilkins leverages his extensive expertise in customer acquisition to drive transformative growth for a diverse array of clients. With a robust background in direct mail marketing, Ted has honed his skills in optimizing marketing strategies across multiple industries, including financial services, education, and consumer lending. His strategic approach is underscored by a deep understanding of database marketing and segmentation, enabling him to craft tailored solutions that resonate with target audiences.
One of Ted's notable projects involved collaborating with ZipRecruiter, where he developed innovative strategies that resulted in a staggering 350% increase in B2B direct mail volume, translating to an impressive $39 million in incremental lifetime value (LTV). This achievement not only highlights his proficiency in marketing strategy but also showcases his ability to harness data-driven insights to fuel client success. Additionally, his leadership in the financial advisor recruitment project for Cetera Financial Services and Merkle exemplifies his talent for audience targeting and persona development, ensuring that marketing efforts are both effective and efficient.
Ted's commitment to driving growth is further reflected in his holistic approach to client engagements, where he emphasizes the importance of CRM systems and account management in nurturing long-term relationships. By combining his extensive knowledge of product development with a keen eye for market trends, Ted continues to position DIRECTed Consulting as a leader in the field, helping businesses navigate the complexities of customer acquisition and achieve sustainable growth in an ever-evolving marketplace.
Managing Director at DIRECTed Consulting in January 2016 to Present
Director Direct Marketing at National Funding in January 2023 to Present
Principal Channel Manager at Happy Money in January 2021 to January 2023
Vice President, Digital Marketing at Corinthian Colleges, Inc. in January 2012 to January 2016
Senior Vice President, Marketing & Consulting Solutions at The Kessler Group in January 2006 to January 2012
Vice President, Customer Renewal Marketing at Grand Circle Corporation in January 2004 to January 2005
Director, Personal Insurance Marketing at Hartford Financial Services Group in January 2002 to January 2004
First Vice President, Marketing at First USA Bank in January 1996 to January 2002
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Marketing Strategy
Analytics
Lead Generation
Direct Marketing
Strategy
CRM
Marketing
Leadership
PPC
Financial Services
Digital Marketing
Online Marketing
Direct Mail
Multi-channel Marketing
SEO
Database Marketing
Segmentation
Credit Cards
Telemarketing
Product Development
Market Research
Marketing Communications
Email Marketing
Acquisitions
Team Leadership
Customer Relationship Management (CRM)
Pay Per Click (PPC)
Social Media Marketing
Online Advertising
Integrated Marketing
Management
Strategic Planning
Business-to-Business (B2B)
Demand Generation
Predictive Modeling
Lead Scoring
Account Management
Team Building
Marketing Automation
Vendor Management
Program Management
E-commerce
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Discover more about DIRECTed ConsultingWhat is Ted Wilkins email address?
Email Ted Wilkins at [email protected]. This email is the most updated Ted Wilkins email found in 2026.
What is Ted Wilkins phone number?
Ted Wilkins phone number is +13393099440.
How to contact Ted Wilkins?
To contact Ted Wilkins send an email to [email protected]. If you want to call Ted Wilkins try calling on +13393099440. (updated on October 30, 2024)
What company does Ted Wilkins work for?
Ted Wilkins works for DIRECTed Consulting
What is Ted Wilkins's role at DIRECTed Consulting?
Ted Wilkins is Managing Director
What industry does Ted Wilkins work in?
Ted Wilkins works in the Oil And Gas industry.
Ted Wilkins Email Addresses
Ted Wilkins Phone Numbers
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