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Tara Bevin O'Connor

Director, Strategy & Analytics @ Digitas Health LifeBrands

Director, Strategy & Analytics at Digitas Health LifeBrands

Greater Philadelphia Area

Ranked #873 out of 17,460 for Director, Strategy & Analytics in United States

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Tara Bevin O'Connor's Email Addresses & Phone Numbers

Tara Bevin O'Connor's Work Experience

Digitas Health LifeBrands

Director, Strategy & Analytics

May 2015 to Present


Senior Manager, Marketing Analytics

July 2013 to May 2015


Senior Manager, Web Analytics

May 2012 to June 2013

Greater Philadelphia Area

Tara Bevin O'Connor's Education

Brandeis International Business School

MBA International Business & Marketing

2006 to 2008

ESSEC Business School


2007 to 2007

University of Pennsylvania - The Wharton School

Certificate Program Business; Marketing & Management

2001 to 2003

Tara Bevin O'Connor's Professional Skills Radar Chart

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56% Left Brained
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Tara Bevin O'Connor's Estimated Salary Range

About Tara Bevin O'Connor's Current Company

Digitas Health LifeBrands

Frequently Asked Questions about Tara Bevin O'Connor

What company does Tara Bevin O'Connor work for?

Tara Bevin O'Connor works for Digitas Health LifeBrands

What is Tara Bevin O'Connor's role at Digitas Health LifeBrands?

Tara Bevin O'Connor is Director, Strategy & Analytics

What is Tara Bevin O'Connor's personal email address?

Tara Bevin O'Connor's personal email address is ta****[email protected]

What is Tara Bevin O'Connor's business email address?

Tara Bevin O'Connor's business email address is t****[email protected]

What is Tara Bevin O'Connor's Phone Number?

Tara Bevin O'Connor's phone (**) *** *** 207

What industry does Tara Bevin O'Connor work in?

Tara Bevin O'Connor works in the Marketing and Advertising industry.

About Tara Bevin O'Connor

đź“– Summary

- Skilled Marketing Strategist with 8+ years of experience, including analytics, database marketing, and communications - Driven, self-starter who enjoys thinking creatively, analytically, and quantitatively - Proven leader with excellent verbal, written, and communication skills - Proficient in Excel, PowerPoint, Access, SQL, Webtrends, Unica Campaign, Unica NetInsight, SPSS, DREAM - Pragmatic Marketing Certified (PMC-III) - Fluent in English and French Specialties: Marketing strategy, web analytics, business strategy, and process optimizationDirector, Strategy & Analytics @ From May 2015 to Present (8 months) Senior Manager, Marketing Analytics @ - Lead Marketing Analytics division and manage team of analysts to deliver usage and performance reporting, analytics, and insight for portfolio of CS products to Marketing, Sales, Product, Strategy, Pricing, and Finance - Drive continued development and enhancement of reporting capabilities of web analytics tools and data warehouse systems; work closely with BI and data architects to bring recommendations to fruition - Provide thought leadership for marketing analytics and operations including best practices for site analytics, lead management, tagging and tracking, and campaign performance measurement - Support e-product launches to ensure that tagging and tracking is in place, and proactively identify opportunities to provide greater granularity on usage behavior and trends - Manage relationship with web architecture and development agency on behalf of organization; provide web analytics support across Elsevier From July 2013 to May 2015 (1 year 11 months) Senior Manager, Web Analytics @ - Managed Web Analytics team to deliver product usage and marketing performance reporting for two e-products within Global Clinical Reference group - Provided Sales with usage analytics needed to close deals and positively impact bottom line - Managed web architecture agency to deliver tagging and tracking for newly launched e-commerce site; developed custom performance reporting for Marketing and Sales to measure success - Provided web analytics support and consultation across organization for marketing and product sites From May 2012 to June 2013 (1 year 2 months) Greater Philadelphia AreaManager, Strategy & Analysis @ - Synthesize data into insights and actionable recommendations to improve decision-making for pharma clients - Deliver monthly dashboards to effectively communicate key performance indicators and trends to stakeholders - Define business requirements for reporting, establish key metrics, and develop measurement plans to evaluate performance and ROI for clients From May 2011 to May 2012 (1 year 1 month) Senior Analyst, Strategy & Analysis @ - Managed reporting process including data collection, analysis, insight generation, and presentation to clients - Created monthly dashboard reporting to clearly communicate performance to key stakeholders and drive discussion on improving customer relationship and engagement - Managed relationships with external and internal clients, and vendors From October 2010 to May 2011 (8 months) Analyst, Strategy & Analysis @ - Managed performance reporting for digital marketing team, including data capture, analysis, insight generation, and presentation to client - Improved data collection and storage method for digital marketing team, thereby increasing operational efficiency - Identified a third-party vendor’s technology error, resulting in a cost savings for the client - Managed summer analyst and oversaw all intern’s client and agency deliverables From January 2010 to September 2010 (9 months) Marketing Analyst @ - Performed ROI analysis to evaluate performance advertising campaigns, marketing initiatives, and special events - Provided recommendations to improve marketing strategy to thereby increase net sales and strengthen brand image - Managed email marketing integration to enable accurate communication between CRM database and partners From January 2009 to December 2009 (1 year) Intern, Brand Marketing Group & Cause Branding Group @ - Gained publicity for clients by successfully pitching promotions to media outlets, assisting with pre- and post-launch initiatives, and drafting Press Releases and other marketing communications for events and programs From January 2008 to May 2008 (5 months) Summer Associate, Global Private Client, Banking Division @ - Led cross-functional team to develop a marketing database to measure effectiveness of loyalty programs - Synthesized viewer data and redemption behavior to provide market research recommendations to Management From May 2007 to August 2007 (4 months) Business Coordinator, School of Medicine, Biomedical Postdoctoral Programs @ - Developed marketing materials to improve recruitment of biomedical postdocs and increase program recognition - Increased annual revenue by developing improved accounting system for collecting and tracking training fees - Improved reporting functionality of Oracle database by proposing process improvements to ensure data credibility From July 2001 to August 2006 (5 years 2 months) MBA, International Business & Marketing @ Brandeis International Business School From 2006 to 2008 Marketing @ ESSEC Business School From 2007 to 2007 Certificate Program, Business; Marketing & Management @ University of Pennsylvania - The Wharton School From 2001 to 2003 BA, International Relations & French Studies @ Wheaton College (MA) From 1997 to 2001 International Relations @ Université Paris-Sorbonne From 1999 to 2000 BA @ Central High School From 1994 to 1997 Tara Bevin O'Connor is skilled in: Web Analytics, Business Strategy, Process Optimization, SEO, Database Marketing, Google Analytics, Analytics, Digital Marketing, Strategy, Marketing Strategy, Market Research, CRM, Email Marketing, Marketing

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In a nutshell

Tara Bevin O'Connor's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 3 month(s)

Tara Bevin O'Connor's Willingness to Change Jobs



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