Susan Wray
Research Director at KMBC/KCWE - Hearst Television, Inc. | Overland Park, Kansas, United States
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As the Research Director at KMBC/KCWE - Hearst Television, Inc., Susan Wray plays a pivotal role in shaping the advertising strategies that drive success for both clients and the organization. With a deep-seated passion for leveraging data analytics, Susan specializes in synthesizing complex research data across four television stations and various digital platforms, including mobile and the Hearst Core network. Her expertise lies in identifying key audience segments and crafting targeted marketing solutions that resonate with potential buyers, ensuring that advertisers maximize their reach and impact.
One of Susan's key projects involves developing comprehensive presentations that showcase the unique benefits of KMBC/KCWE's diverse product offerings. By collaborating closely with the sales team, she translates intricate data insights into compelling narratives that highlight the value of integrated marketing campaigns. This collaborative approach not only enhances client relationships but also empowers advertisers to make informed decisions based on actionable insights.
Susan’s proficiency in media planning, integrated marketing, and public relations, combined with her strong background in customer service and training, positions her as a vital resource for clients navigating the ever-evolving landscape of broadcast television and digital media. Her commitment to fulfilling client needs ensures that every advertising strategy is tailored to achieve optimal results, reinforcing the belief that when clients succeed, KMBC/KCWE thrives. With her finger on the pulse of industry trends and consumer behavior, Susan Wray continues to drive innovation and excellence in research and advertising at Hearst Television.
Research Director at KMBC/KCWE - Hearst Television, Inc. in January 2015 to Present
Sales Assistant at KCTV5 and KSMO - Meredith Corporation in February 2013 to January 2015
Traffic & Sales Assistant at KSHB-TV in September 2010 to February 2013
Traffic Manager at KSHB-TV/KMCI-TV in August 2005 to September 2009
Research Director at KSHB-TV/KMCI-TV in May 1992 to August 2005
Office Manager/Sales Assistant at KSHB-TV in May 1987 to May 1992
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Management
Training
Broadcast
Sales
Radio
Customer Service
Television
Budgets
Integrated Marketing
Media Planning
Media Relations
New Media
Marketing Communications
Advertising
Sales Management
Public Relations
Marketing
Negotiation
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What is Susan Wray email address?
Email Susan Wray at [email protected]. This email is the most updated Susan Wray email found in 2026.
How to contact Susan Wray?
To contact Susan Wray send an email to [email protected].
What company does Susan Wray work for?
Susan Wray works for KMBC/KCWE - Hearst Television, Inc.
What is Susan Wray's role at KMBC/KCWE - Hearst Television, Inc.?
Susan Wray is Research Director
What is Susan Wray's Phone Number?
Susan Wray's phone (316) ***-*182
What industry does Susan Wray work in?
Susan Wray works in the Broadcast Media Production And Distribution industry.
Susan Wray Email Addresses
Susan Wray Phone Numbers
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