Susan Lazar
President at The Lazar Group. Qualitative Research. Insights. Strategy. | Highland Park, Illinois, United States
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As the President of The Lazar Group, Susan Lazar stands at the forefront of qualitative research and brand consulting, leveraging her extensive expertise to drive insight-driven marketing solutions for Fortune 500 brands. With a passion for uncovering the 'voice of the customer,' Susan leads a strategic qualitative marketing research firm that excels in transforming complex data into actionable strategies. Her commitment to building and strengthening brands is evident in her hands-on approach to early-stage development efforts, where she collaborates closely with clients to ensure their marketing initiatives resonate deeply with target audiences.
Under Susan's leadership, The Lazar Group has successfully executed key projects that emphasize brand equity and positioning, helping clients navigate the intricacies of market segmentation and product development. Her strategic marketing thinking is not only respected but sought after, resulting in a strong repeat client base and a steady stream of referrals. Susan's ability to deliver user-friendly insights and practical solutions has earned her accolades within the industry, making her a trusted partner for brands looking to enhance their market presence.
With a keen understanding of advertising dynamics and a dedication to training and management, Susan empowers her team to deliver high-quality qualitative research that informs brand strategy and drives measurable results. Her unwavering focus on qualitative insights ensures that The Lazar Group remains a leader in the field, committed to fostering brand stewardship and delivering exceptional value to clients.
President at The Lazar Group. Qualitative Research. Insights. Strategy. in July 1990 to Present
Faculty, Customer Insight Tools at Northwestern University, Kellogg School of Management, Executive Education in January 2003 to January 2011
Vice President at Kapuler Marketing Research in January 1984 to January 1990
Assoc Research Director at Euro RSCG Advertising in January 1983 to January 1984
Marketing Research Manager at SC Johnson in January 1981 to January 1982
Marketing Research Manager at J Walter Thompson in January 1979 to January 1981
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Customer Insight
Marketing Research
Strategy
Marketing Management
Marketing Strategy
Product Development
Quantitative Research
Advertising
Qualitative Research
Brand Management
Brand Equity
Training
Strategic Communications
Positioning
Marketing
Strategic Thinking
Management
Market Research
Segmentation
Product Innovation
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What is Susan Lazar email address?
Email Susan Lazar at [email protected] and [email protected]. This email is the most updated Susan Lazar email found in 2026.
What is Susan Lazar phone number?
Susan Lazar phone number is +13122138815 and +18479269000.
How to contact Susan Lazar?
To contact Susan Lazar send an email to [email protected] or [email protected]. If you want to call Susan Lazar try calling on +13122138815 and +18479269000. (updated on September 13, 2024)
What is Susan Lazar net worth?
Susan Lazar has an estimated net worth of $750,000 to $999,999
What company does Susan Lazar work for?
Susan Lazar works for The Lazar Group. Qualitative Research. Insights. Strategy.
What is Susan Lazar's role at The Lazar Group. Qualitative Research. Insights. Strategy.?
Susan Lazar is President
Susan Lazar Email Addresses
Susan Lazar Phone Numbers
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