Susan Griffin
Principal at Wayward Creatives Entertainment | New York, New York, United States
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As Principal at Wayward Creatives Entertainment, Susan Griffin leverages her extensive expertise in marketing strategy and execution to drive transformative growth for her clients. With a keen understanding of the complexities of branding and communications design, Susan is adept at crafting innovative marketing solutions that resonate with target audiences. Her current role involves spearheading key projects that emphasize the integration of storytelling into marketing initiatives, a passion she explores further as co-producer of the podcast "Story Conversations." This platform allows her to share insights on the power of narrative in business, helping organizations harness their unique stories to foster deeper connections with customers.
Susan's approach is rooted in a partnership mentality, ensuring that each strategy is tailored to reflect the distinct personality and aspirations of the businesses she collaborates with. By employing a comprehensive business intelligence framework, she conducts thorough market research and customer insight analysis, enabling her to identify growth opportunities and optimize product lifecycle management. Her tenacity in business development is complemented by a strategic focus on analytics, allowing her to measure the impact of marketing efforts and refine tactics for maximum effectiveness.
At Wayward Creatives, Susan champions the belief that successful marketing is not just about execution but about creating compelling narratives that engage and inspire. Her ability to navigate the intricacies of B2B relationships and supply chain management further enhances her capability to deliver results that align with her clients' growth ambitions. Through her visionary leadership, Susan continues to redefine the landscape of marketing services, making her an invaluable asset to any organization seeking to elevate its brand and achieve sustainable success.
Principal at Wayward Creatives Entertainment in April 2017 to Present
Principal at Griffin + Skeggs Collaborative in April 2017 to Present
Chief Marketing Officer, Marketing and Business Development at BrainJuicer at BrainJuicer in February 2012 to March 2017
Member, Marketing Insights Council at American Marketing Association in July 2014 to August 2016
Vice President of Marketing and Business Development at BrainJuicer in January 2008 to February 2012
Sales Director, New York at GMI (Global Market Insite, Inc.) in September 2005 to December 2007
Director of Sales and Business Development at Material ConneXion in February 2005 to September 2005
Sales Manager at Aberdeen Group in July 2004 to February 2005
Director of Strategic Alliances at Thomas Industrial Network in November 1998 to July 2004
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Business Intelligence
Market Research
Product Lifecycle Management
Customer Insight
Supply Chain Management
Sales
B2B
Strategy
Business Development
Analytics
Marketing Research
Advertising Research
Product Development
Marketing
Online Research
Competitive Analysis
Consumer Behaviour
Market Analysis
Marketing Strategy
Segmentation
Advertising
Consumer Behavior
Business-to-Business (B2B)
Theatrical Production
Theatrical marketing and production
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Discover more about Wayward Creatives EntertainmentWhat is Susan Griffin email address?
Email Susan Griffin at [email protected]. This email is the most updated Susan Griffin email found in 2026.
What is Susan Griffin phone number?
Susan Griffin phone number is +19172168940 and +12126757600.
How to contact Susan Griffin?
To contact Susan Griffin send an email to [email protected]. If you want to call Susan Griffin try calling on +19172168940 and +12126757600.
What company does Susan Griffin work for?
Susan Griffin works for Wayward Creatives Entertainment
What is Susan Griffin's role at Wayward Creatives Entertainment?
Susan Griffin is Principal
What industry does Susan Griffin work in?
Susan Griffin works in the Advertising Services industry.
Susan Griffin Email Addresses
Susan Griffin Phone Numbers
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