Sunny Ricks

Sunny Ricks is a seasoned marketing professional with over 25 years of experience, currently serving as the Director of Marketing Communications at Warren Averett. In this pivotal role, Sunny collaborates closely with the firm’s client service teams and niche marketers to elevate the firm’s brand presence and enhance audience engagement. Leading the Marketing Communications team, which operates as an internal agency, Sunny is instrumental in advising stakeholders on best practices for effective communication and brand strategy.

One of Sunny’s key responsibilities is maintaining a comprehensive library of creative assets, including proposal content, advertising materials, and promotional items. This resource not only streamlines the marketing process but also ensures consistency in messaging across all platforms. Additionally, Sunny has developed and implemented a Brand Standards Guide, overseeing the review and approval process to uphold the integrity of the Warren Averett brand.

Sunny’s expertise extends to facilitating internal and external newsletters, alerts, and mailings, ensuring that all communications resonate with the intended audience. With a strong background in advertising, Sunny manages the creative and media briefs, overseeing graphic design, copywriting, and photography to produce compelling marketing collateral. Her strategic planning skills are complemented by a deep understanding of public relations, social media, and event management, making her a versatile leader in the marketing landscape.

Through her innovative approach and commitment to excellence, Sunny Ricks continues to drive Warren Averett’s marketing efforts forward, enhancing the firm’s visibility and fostering meaningful connections with clients and stakeholders alike.