Steve P
Vice President of Database Marketing at Synchrony Financial | Atlanta Metropolitan Area
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As the Vice President of Database Marketing at Synchrony Financial, Steve P. plays a pivotal role in shaping the company’s marketing landscape through innovative data-driven strategies. With extensive experience in overseeing comprehensive marketing responsibilities, Steve leads a talented team of over 100 domestic and offshore professionals dedicated to enhancing the company’s data infrastructure and marketing technologies. His expertise in data governance and strategies allows Synchrony to leverage its vast customer data effectively, ensuring that marketing efforts are not only targeted but also resonate with the diverse needs of its clientele.
Steve’s leadership is instrumental in executing multi-channel marketing campaigns that drive customer acquisition and engagement for Synchrony’s suite of private label credit cards and financial solutions. By focusing on growth marketing and lead generation, he has successfully implemented advanced campaign targeting and selection processes that optimize marketing performance and ROI. His analytical skills enable him to derive actionable insights from complex datasets, fostering a culture of data-driven decision-making across the organization.
In addition to his strategic oversight, Steve is committed to maintaining brand standards and enhancing brand equity through consistent messaging and customer experience. His ability to navigate the fast-paced, competitive landscape of the financial services industry positions Synchrony Financial as a leader in database marketing. By continuously refining marketing strategies and embracing emerging technologies, Steve ensures that Synchrony remains at the forefront of innovation, driving sustainable growth and delivering exceptional value to its customers.
Vice President of Database Marketing at Synchrony Financial in January 2015 to Present
Vice President of Database Marketing & Insights – Global Marketing at Gartner, Inc. in January 2004 to January 2015
Director of Consumer Strategy, Global Marketing at MasterCard International in January 2001 to January 2004
Product Manager at International Masters Publishers in January 1999 to January 2000
Senior Marketing Analyst at Michigan Bulb in January 1995 to January 1999
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Business Value
Presentations
Data Governance
Data Quality
Data Strategies
Growth Strategies
Team Leadership
Performance Marketing
Growth Marketing
Product Management
Marketing Strategy
Analytical Skills
Digital Marketing
DTC
Marketing Communications
Coaching & Mentoring
Tech Savy
Software as a Service (SaaS)
Sales
Marketing Budget Management
Market Research
Brand Awareness
Go-to-Market Strategy
Business-to-Business (B2B)
Lead Generation
Database Marketing
Direct Marketing
B2B Marketing
Integrated Marketing
Strategy
CRM
Analytics
Marketing
Customer Acquisition
Business Strategy
Customer Retention
Program Management
Campaign Management
Demand Generation
Leadership
Business Intelligence
Multi-channel Marketing
Customer Relationship Management (CRM)
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Discover more about Synchrony FinancialWhat is Steve P email address?
Email Steve P at [email protected]. This email is the most updated Steve P email found in 2026.
What is Steve P phone number?
Steve P phone number is +17064596641.
How to contact Steve P?
To contact Steve P send an email to [email protected]. If you want to call Steve P try calling on +17064596641. (updated on October 30, 2024)
What company does Steve P work for?
Steve P works for Synchrony Financial
What is Steve P's role at Synchrony Financial?
Steve P is Vice President of Database Marketing
What industry does Steve P work in?
Steve P works in the Machinery Manufacturing industry.
Steve P Email Addresses
Steve P Phone Numbers
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