Steve Headden

Steve Headden is a seasoned National Account Sales Manager at Custom Truck One Source, where he leverages his extensive experience in the construction industry to drive significant growth and innovation. With a robust background as a Vice President and General Manager, Steve has honed his skills in negotiation, operations management, and customer relationship management, making him a pivotal asset to the organization. His current role centers around the development and implementation of a strategic sales initiative aimed at penetrating the Construction Equipment Rental segment, particularly focusing on the integration of various models of vocational trucks.

In his first year, Steve successfully developed net new sales exceeding $5 million, a testament to his strategic acumen and ability to foster relationships with national rental companies and Cat Rental Stores. His business plan is meticulously crafted to align with market demands, ensuring that Custom Truck One Source remains at the forefront of the industry. Steve’s expertise in account management and forecasting allows him to anticipate client needs and tailor solutions that drive customer acquisition and retention.

Moreover, his proficiency in lean manufacturing principles and process management enhances operational efficiency, enabling the company to deliver exceptional service while maintaining competitive pricing. As a strong sales professional with a degree from the University of South Carolina - The Moore School of Business, Steve combines academic knowledge with practical experience, positioning himself as a leader in the vocational truck market. His commitment to excellence and customer service continues to propel Custom Truck One Source toward new heights in the construction equipment rental landscape.