Steve Genco
Author, speaker, advisor at Intuitive Consumer Insights | Sunnyvale, California, United States
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Steve Genco is a recognized authority in the field of neuromarketing, currently serving as a pivotal figure at Intuitive Consumer Insights (ICI). With a robust background that spans nearly two decades, he has been instrumental in shaping the conversation around influence and persuasion in marketing. His seminal work, "Intuitive Marketing" (ICI, 2019), delves deep into the psychological mechanisms that drive consumer behavior, while his co-authored book, "Neuromarketing for Dummies" (Wiley, 2013), serves as an accessible guide for both novices and seasoned professionals seeking to understand the intersection of neuroscience and marketing.
At ICI, Steve leads key projects aimed at promoting innovative marketing strategies that leverage consumer insights and behavioral analysis. His expertise in business strategy, market research, and product development has positioned ICI as a thought leader in the neuromarketing space. The ICI website and the Intuitive Consumer Blog serve as dynamic platforms for ongoing dialogue among marketers, researchers, and consumers, fostering a community dedicated to exploring the nuances of advertising research and consumer insight.
Steve's commitment to advancing the field is evident in his role as an author, speaker, and advisor, where he shares his knowledge through engaging presentations and workshops. His skills in analytics and business intelligence enable him to provide actionable insights that help brands connect more effectively with their target audiences. As he continues to explore the evolving landscape of consumer behavior, Steve Genco remains at the forefront of neuromarketing, driving innovation and inspiring others to harness the power of intuition in their marketing efforts.
Author, speaker, advisor at Intuitive Consumer Insights in April 2013 to Present
Member of the Advisory Board at NMSBA in February 2015 to February 2018
Chief Innovation Officer at Nielsen NeuroFocus in December 2009 to February 2013
CEO at Lucid Systems Inc. in July 2006 to November 2009
Partner at Meridian Consulting in January 2004 to May 2006
Founder, VP of Products & Services at Single Row & Company in July 2003 to December 2003
Director, Product Management / Founder & VP Products at Xoriant Corporation / InnerJoin Systems in August 2000 to December 2002
Founder & VP Products & Services at consultingMarketplace.com in January 2000 to June 2000
Principal at The Concours Group in November 1997 to December 1999
Manager at KPMG Nolan Norton in September 1995 to October 1997
IT Manager & Architect at Stanford University in July 1984 to September 1995
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Roosevelt High School
Stanford University, Ph.D., January 1981 to January 1984
Stanford University, M.A., January 1975 to January 1981
The University of British Columbia, M.A., January 1973 to January 1974
Stanford University, B.A. Honors, January 1968 to January 1972
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Research
Business Strategy
Start-ups
Management Consulting
Market Research
Marketing Strategy
Product Development
Consumer Insights
Advertising
Marketing Research
Public Speaking
Online Marketing
Change Management
Entrepreneurship
New Business Development
Customer Insight
Analysis
Strategy
Business Intelligence
Leadership
Consumer Behaviour
Analytics
Strategic Planning
IT Strategy
Consulting
Quantitative Research
Data Analysis
Marketing
Management
Product Management
Advertising Research
Segmentation
Brand Equity
Market Analysis
Consumer Insight
Brand Architecture
Competitive Intelligence
Competitive Analysis
Qualitative Research
Strategic Partnerships
Focus Groups
Business Planning
Strategic Consulting
Survey Design
Brand Development
Positioning
Integrated Marketing
Brand Loyalty
Consumer Behavior
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Discover more about Intuitive Consumer InsightsWhat is Steve Genco email address?
Email Steve Genco at [email protected] and [email protected]. This email is the most updated Steve Genco's email found in 2026.
What is Steve Genco phone number?
Steve Genco phone number is (408) 735-8704.
How to contact Steve Genco?
To contact Steve Genco send an email to [email protected] or [email protected]. If you want to call Steve Genco try calling on (408) 735-8704. (updated on July 26, 2022)
What company does Steve Genco work for?
Steve Genco works for Intuitive Consumer Insights
What is Steve Genco's role at Intuitive Consumer Insights?
Steve Genco is Author, speaker, advisor
What industry does Steve Genco work in?
Steve Genco works in the Market Research industry.
Steve Genco Email Addresses
Steve Genco Phone Numbers
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