Steve Berkowitz
Vice President – Small Business & Product Marketing at City National Bank | Los Angeles, California, United States
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Steve Berkowitz is a seasoned marketing executive with over 20 years of experience, currently serving as Vice President of Small Business & Product Marketing at City National Bank. In this pivotal role, Steve leverages his extensive expertise in developing data-driven marketing strategies to enhance the bank's offerings across various segments, including Consumer Lending, Community Lending, and Small Business initiatives. His leadership is instrumental in orchestrating up to 13 comprehensive marketing campaigns annually, ensuring that each aligns seamlessly with the bank's overarching goals and objectives.
Steve's approach to marketing is deeply rooted in collaboration; he works closely with Product and Sales teams to ideate and design innovative campaign strategies that resonate with target audiences. His proficiency in end-to-end product marketing encompasses not only the creation of compelling campaigns but also meticulous in- and post-campaign analysis. This data-driven focus allows him to extract valuable insights that inform future strategies, ensuring continuous improvement and effectiveness.
In addition to his strategic acumen, Steve is adept at project management and budgeting, ensuring that all marketing initiatives are delivered on time and within budget. His skills in search engine optimization (SEO) and content marketing further enhance the bank's brand awareness and customer engagement. With a diverse background that spans financial institutions, entertainment, and employment communications, Steve Berkowitz is a dynamic leader committed to driving growth and innovation at City National Bank.
Vice President – Small Business & Product Marketing at City National Bank in January 2018 to Present
Marketing Consultant / Contractor at BERKOWITZ CONSULTING in June 2009 to January 2018
Business Consultant / Owner at DURAMI VMPC in January 2007 to April 2016
Marketing, Specialty Products Manager / Contractor via Aquent at Universal Studios Hollywood in August 2005 to April 2006
Director, Creative Services and Technology Development at UNIVERSAL STUDIOS HOME ENTERTAINMENT in August 2002 to May 2003
National Client Director at J. Walter Thompson INSIDE in January 2000 to August 2002
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Executive Visibility
Slide Preparation
Marketing Analytics
Go-to-Market Strategy
Integrated Marketing
Business Insights
Marketing
Marketing Strategy
Advertising
Recruitment Advertising
Marketing Management
Brand Development
Brand Management
Branding & Identity
Brand Awareness
Employer Branding
Entertainment
Writing
Creative Writing
Entertainment Industry
Project Management
Project Planning
Program Management
Advertising Plans
Development & implementation of marketing plans
Budgeting
Training & Development
Search Engine Optimization (SEO)
E-commerce
E-commerce Consulting
Social Marketing
Content Marketing
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Discover more about City National BankWhat is Steve Berkowitz email address?
Email Steve Berkowitz at [email protected]. This email is the most updated Steve Berkowitz email found in 2026.
What is Steve Berkowitz phone number?
Steve Berkowitz phone number is +12136737634.
How to contact Steve Berkowitz?
To contact Steve Berkowitz send an email to [email protected]. If you want to call Steve Berkowitz try calling on +12136737634. (updated on October 30, 2024)
What company does Steve Berkowitz work for?
Steve Berkowitz works for City National Bank
What is Steve Berkowitz's role at City National Bank?
Steve Berkowitz is Vice President – Small Business & Product Marketing
What industry does Steve Berkowitz work in?
Steve Berkowitz works in the Leasing Real Estate industry.
Steve Berkowitz Email Addresses
Steve Berkowitz Phone Numbers
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