Marketing and Sales professional with strong business acumen. Capable of successfully adapting to and overcoming challenges in various environments to achieve objectives. Naturally creative and proactive with personable leadership and interpersonal abilities.

Senior Associate, CPO @ From February 2015 to Present (11 months) Orange County, California AreaOwner @ From December 2013 to Present (2 years 1 month) Sales Operations Manager @ Defined, maintained, and optimized business processes that create efficiencies for the sales team, protect selling activities, and support sales best practices, business strategies and objectives Represented Sales in cross-functional collaboration with Product, Ad Marketing, Market Intelligence, Analytics, Accounting, Finance, Ad Operations, etc. Maintained and documented sales policies, leveraging input from key stakeholders Coordinated sales team communications and collected/maintained sales reference materials/ documentation from across the organization Supported the development of sales team training, including creating training materials and curriculum requirements, facilitating training deployment, and ensuring training adoption From March 2014 to June 2014 (4 months) Retail Communications Specialist @ Provided broadcast, print, radio, digital marketing support and implementation strategy for Tier 2 and retailers Served as Marketing Operations, Sales Operations, Regional Offices and Creative Agency liaison to execute national retail marketing tactics Coordinated and prepared content for monthly marketing strategy conferences with “Create Demand” dealer council members and regional marketing managers Created comprehensive Dealer Marketing Launch Guides supporting new model introductions (e.g. MY13 Mazda CX-9, MY14 Mazda6 and MY14 Mazda3) Authored monthly dealer and employee communications with insights to the upcoming marketing initiatives Oversaw Accolades & Awards library providing usage recommendations specific to individual marketing channels Managed and tracked the performance of the creative assets library Administered the dealer Uniform Marketing Assessment program which allows Mazda to generate incremental advertising funds to be spent by the Dealer Marketing Groups (DMG) From June 2012 to March 2014 (1 year 10 months) Sales Operations Administrator (CPO & Remarketing) @ Responsible for creative development of Tier 1, 2, & 3 digital and non-digital marketing assets and Point-of-Sale materials including: Certification kits, Brochures, PR Events, Online banner ads, Running footage, Newspaper templates, Interactive assets with social media integration, Website & Mobile assets, and Training tools Provided direction to completely overhaul the CPO pages on MazdaUSA.com with engaging content, increasing KPI’s for search inventory & quote request: unique CPO visits accounted for 25% of MazdaUSA.com visits and 33% of inventory searches were for CPO units Managed Auto Show strategies and distributed regional press kits to showcase CPO Program benefits Strategized with the agency’s digital media placement, SEM, and analytics teams to maximize efficiency and effectiveness of paid-search, behavioral tracking, retention, and conquest Online Ads on Autotrader.com, Cars.com, Edmunds.com, KBB.com, and other affiliate partners Created CPO Program Web-Based Training curriculum, Dealer Audit and Compliance Standards Managed variable & fixed budgets while collaborating with IT to semi-automate the reconciliation of Mazda Capital Services subvention bills Key program successes include: best-ever CPO sales for 2011 (+48% YOY) and YTD 2012, highest level of dealer engagement (+34% YOY), inventory levels (+33% YOY), best CPO % sales of New (~11%), and achieving highest-ever sales share from 0.2% to 1.6% Prepared and analyzed monthly reports to monitor changes to residual risk, maintained a history of off-lease pricing data and residual performance (Ford & Chase portfolio), and tracked off-lease volumes Created a comprehensive product training curriculum for MCS/Chase auction managers to ensure the highest value is captured at auction From August 2010 to June 2012 (1 year 11 months) Manager @ From January 2005 to August 2010 (5 years 8 months) Orange County, California AreaAuditor @ From June 2008 to December 2008 (7 months) Orange County, California Area

BS, Business Administration with a Finance Emphasis @ Chapman UniversityBS, Business Administration and a Finance emphasis @ Chapman University, The George L. Argyros School of Business and EconomicsCorona del Mar High School Stephen Dao is skilled in: Marketing, Marketing Strategy, Budgets, Leadership, Advertising, Automotive, Sales, Microsoft Excel, Microsoft Office, Social Media, Management, Online Advertising, Financial Analysis, Customer Service, Forecasting