Simcha Weinstein

The most powerful phrase in business... "it’s not what you sell - it’s who you are”. Understand this, build your company’s marketing and branding strategy around it, and you will have the foundation for a very successful business. People want to buy from a purpose-driven company - one that understands what they value, what they represent, and what they stand for. These heart and soul concepts are the true worth of a company, even more than the product or service that is actually being sold. The difference between being good and being great is finding “the soul of your company” - this is your purpose, why you decided to create your business in the first place. At some point you were driven by something meaningful; you saw how you could make a difference, and you set out to “change the world” through this vision. Occasionally, a company will only need to be reminded of its purpose. Often, however, the need is much greater than that. Typically, what's needed is a process of discovery - finding and understanding the purpose of your company. You are selling who you are... not what you sell. This is not how most businesses act or think. But, once you understand this and discover “who you are” as a business, then your marketing and branding efforts will yield results beyond your expectations. And this is what I do - I help you soul-search your business and then help you effectively and creatively tell that story to your customers. It will transform your business... and even better, it may quite possibly transform your life.