Simayan Pati
Director - International Research & Analytics (East) at Nielsen | Kolkata, West Bengal, India
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Simayan Pati is a seasoned professional with nearly 13 years of experience in the consumer insights and market research industry, currently serving as the Director of International Research & Analytics (East) at Nielsen. In this pivotal role, Simayan leads the delivery and customer experience for all project executions across the eastern hemisphere, leveraging a unique blend of client and agency-side expertise to drive actionable insights. His pragmatic approach as an offbeat visualizer and insights miner enables him to distill complex data into clear, strategic recommendations that empower clients to make informed decisions.
At Nielsen, a global leader in audience insights, Simayan is at the forefront of measuring consumer behavior across various channels and platforms. His work involves harnessing advanced analytics to uncover what audiences truly love, which is essential for brands aiming to enhance their engagement strategies. Key projects under his leadership have focused on integrating innovative methodologies in market research, competitive analysis, and business development, particularly within the fast-moving consumer goods (FMCG) sector.
Simayan's proficiency in tools like Microsoft Power BI enhances his ability to present data-driven narratives that resonate with stakeholders. His commitment to delivering trusted insights not only strengthens client relationships but also positions Nielsen as a thought leader in the industry. With a keen eye for strategy and a passion for uncovering consumer truths, Simayan Pati continues to shape the future of media through data and analytics, ensuring that clients are equipped to navigate the complexities of today's market landscape.
Director - International Research & Analytics (East) at Nielsen in October 2023 to Present
Associate Director- International Research & Analytics (Asia) at Nielsen in April 2023 to September 2023
Associate Director at Nielsen in February 2022 to July 2023
Senior Manager at Nielsen in January 2021 to January 2022
Director, Innovation & Solutions - Insights Division at Kantar in November 2018 to January 2021
Research Executive,Consumer Insights & Market Research, Personal Care Products Business at ITC Limited in May 2014 to November 2018
Research Executive, MarketQuest (Market Understading & Measurement) at Ipsos in March 2011 to April 2014
Software Engineer at Infosys in July 2007 to December 2007
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Leadership Development
Cross-functional Team Leadership
Team Leadership
Organizational Leadership
Microsoft Power BI
Consumer Behaviour
Market Research
Marketing Research
Power BI Themes
Microsoft PowerPoint
Microsoft Excel
Segmentation
CRM
Quantitative Research
Data Analysis
Customer Insight
Competitive Intelligence
Analytics
Project Management
Competitive Analysis
Analysis
Customer Relationship Management (CRM)
Market Analysis
Brand Management
Business Development
Strategy
FMCG
Marketing Strategy
Marketing
Consumer Behavior
Research
Business Strategy
Marketing Management
Business Analysis
Vendor Management
Strategic Planning
New Business Development
SPSS
SQL
Oracle SQL
Team Management
Management
Qualitative Research
Training
Leadership
Customer Service
Primary Research
Brand Equity
Secondary Research
Market Intelligence
Advertising Research
Questionnaire Design
Services Marketing
Microsoft Word
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Discover more about NielsenWhat is Simayan Pati email address?
Email Simayan Pati at [email protected] and [email protected]. This email is the most updated Simayan Pati email found in 2026.
How to contact Simayan Pati?
To contact Simayan Pati send an email to [email protected] or [email protected]. (updated on October 31, 2024)
What company does Simayan Pati work for?
Simayan Pati works for Nielsen
What is Simayan Pati's role at Nielsen?
Simayan Pati is Director - International Research & Analytics (East)
What is Simayan Pati's Phone Number?
Simayan Pati's phone (**) *** *** 365
What industry does Simayan Pati work in?
Simayan Pati works in the Technology, Information And Internet industry.
Simayan Pati Email Addresses
Simayan Pati Phone Numbers
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