Senior Product Marketing Manager at Snowflake
San Francisco Bay Area
Senior Product Marketing Manager @ Talend Led product marketing and Go-To-Market strategy to introduce Talend Cloud Pipeline Designer, Talend’s next-generation data integration product. Involved in the early stage of the product, I worked with the executive team to form a company seeding strategy with a self-service SaaS product aiming to drive the company's growth for the next...
Senior Product Marketing Manager @ Talend Led product marketing and Go-To-Market strategy to introduce Talend Cloud Pipeline Designer, Talend’s next-generation data integration product. Involved in the early stage of the product, I worked with the executive team to form a company seeding strategy with a self-service SaaS product aiming to drive the company's growth for the next 10 years. In this role, I led the initial market research, defined the GTM strategy and continued to iterate that to improve our understanding of the evolving product-market fit, persona, use cases, and competitive landscape. I owned the positioning and messaging to tell a compelling and consistent story in alignment with company strategy, and led successful launches meeting 100% of the launch goals. From April 2018 to December 2019 (1 year 9 months) Redwood City, CAProduct Marketing Manager @ Talend Contributed to the success of Talend Big Data products with 100% YoY growth. I focused on planning and managing product launches for Real-time Big Data and achieved 1000+ downloads every month through delivering compelling joint messaging with partners, translating complex technology to stories to enable sales and engage various personas. From February 2016 to March 2018 (2 years 2 months) Redwood City, CAProduct Marketing Manager @ DataStax Drove early success for DataStax Enterprise, the distributed database platform based on open-source Apache Cassandra project for OLTP use cases. I focused on content creation for demand gen, thought leadership, and sales enablement, and drove end-to-end customer reference programs. From April 2014 to January 2016 (1 year 10 months) Santa ClaraProduct Marketing Specialist - Analytics @ SAP Managed global product marketing for cross portfolio Business Analytics products for financial service industry incl. BI, Predictive Analytics products. I worked on the positioning and various collaterals for Analytics for Banking. From June 2012 to March 2014 (1 year 10 months) Palo Alto, CASenior Product Marketing Manager @ Snowflake I lead the GTM and product marketing for Data Engineering and Data Lake workloads. San Mateo, CA, United States
Talend
Senior Product Marketing Manager
April 2018 to December 2019
Redwood City, CA
Talend
Product Marketing Manager
February 2016 to March 2018
Redwood City, CA
DataStax
Product Marketing Manager
April 2014 to January 2016
Santa Clara
SAP
Product Marketing Specialist - Analytics
June 2012 to March 2014
Palo Alto, CA
Snowflake
Senior Product Marketing Manager
San Mateo, CA, United States
Led product marketing and Go-To-Market strategy to introduce Talend Cloud Pipeline Designer, Talend’s next-generation data integration product. Involved in the early stage of the product, I worked with the executive team to form a company seeding strategy with a self-service SaaS product aiming to drive the company's growth for the next 10 years. In this role, I... Led product marketing and Go-To-Market strategy to introduce Talend Cloud Pipeline Designer, Talend’s next-generation data integration product. Involved in the early stage of the product, I worked with the executive team to form a company seeding strategy with a self-service SaaS product aiming to drive the company's growth for the next 10 years. In this role, I led the initial market research, defined the GTM strategy and continued to iterate that to improve our understanding of the evolving product-market fit, persona, use cases, and competitive landscape. I owned the positioning and messaging to tell a compelling and consistent story in alignment with company strategy, and led successful launches meeting 100% of the launch goals.
What company does Shiyi Gu work for?
Shiyi Gu works for Talend
What is Shiyi Gu's role at Talend?
Shiyi Gu is Senior Product Marketing Manager
What industry does Shiyi Gu work in?
Shiyi Gu works in the industry.
Who are Shiyi Gu's colleagues?
Shiyi Gu's colleagues are Devon Montgomery, Roman Minko, Snezana Feige, Marco B., Thomas Steinborn, Piotrowski Harald, Rich Arnfield, Marcus Deutschmann, Nitin Bothe, and Vincent Lam
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